New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

Boston, MA -- (SBWire) -- 10/21/2014 --Jeans grew by 1% in current value terms in 2013, led by sales increase in men?s jeans. In contrast, women?s jeans registered a decline. One of the reasons for the contrasting performance was the popularity of female coloured trousers and leggings pants, which are thicker leggings that look like skinny trousers. In particular, colourful leggings with floral patterns were popular in 2013. Therefore, many women purchased these colourful trousers and leggings instead of jeans to follow the trend.

Competitive Landscape

In a heavily fragmented market, Edwin Co Ltd continued to in 2013 with a 5% retail value share. One of the company?s strengths lies in the well-established presence of its brands such as Edwin and Something. Edwin is primarily positioned in premium men?s jeans, although women?s jeans under the same brand are also available. The brand Something is positioned as premium and super-premium women?s jeans. Edwin is also licensed to sell several international jeans brands such as Lee. The primary channel for the brand is select shops rather than jeans specialist stores and Lee?s women?s jeans are boosting its overall sales. Despite the relatively steady performance of these brands, the company was reported for its investment loss worth about ?50 billion in August 2012. The company eventually applied for the turnaround alternative dispute resolution procedure in November 2013, which was perhaps the largest news of the year in the jeans market in Japan.

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Industry Prospects

Jeans in Japan is expected to register an annual average decline of 1% in constant value terms over the forecast period. Men?s jeans is predicted to decline at a slightly slower pace than women?s jeans, as women tend to have more bottoms options. In 2014, sales of women?s jeans are likely to continue to fall because high-waisted tight skirts have been a trend since the latter half of 2013. While men?s jeans recorded positive growth in 2013, growth is expected to turn negative in 2014, due to the emerging popularity of half trousers made of chino cloth and other fabrics. Even though jeans on all price platforms are predicted to register a decline over the forecast period, sales of super-premium jeans are expected to shrink at the slowest pace because jeans retailers are expected to focus their resources on marketing towards jeans lovers who are willing to spend money on jeans of good quality. Thus, the unit price of jeans is predicted to rise while volume sales fall.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Japan market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Jeans in Japan?
- What are the major brands in Japan?
- How dynamic is the growth of clothing and footwear internet sales?
- What is the performance of women?s clothing vs men?s clothing?
- What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Economy Jeans, Premium Jeans, Standard Jeans, Super Premium Jeans.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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