Fast Market Research recommends "Cough, Cold and Allergy (Hay Fever) Remedies in Italy" from Euromonitor International, now available

Boston, MA -- (SBWire) -- 10/29/2014 --Sales of cough, cold and allergy (hay fever) remedies tend to be seasonal, with sales fluctuating depending on how consumers are affected by cold, flu, allergies and other minor illnesses associated with the weather. 2013 was a poor year weather-wise, with rain lasting until June. The 2012/2013 flu season was not as strong as that recorded in 2004/2005 but it was stronger than in previous years of the review period and lasted for some time. Although Italian consumers were trying to save money on non-essential consumer health products in 2013, they did not stop buying products offering relief from colds and flu, thus sustaining sales of cough remedies and decongestants.

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Competitive Landscape

Boehringer Ingelheim Italia remained the leading player in cough, cold and allergy (hay fever) remedies in 2013 thanks to its Bisolvon brand, which held a 7% value share. The second most popular brand was Bronchenolo from Chefaro Pharma, accounting for a 5% value share.

Industry Prospects

Sales of cough, cold and allergy (hay fever) remedies will continue to be very seasonal, linked to the number of cold and flu cases and other weather-related illnesses. However, the category is predicted a value sales decline over the forecast period due to increasing consumer interest in general wellbeing and health and a shift towards more natural and preventative products. This trend will continue to benefit herbal cough, cold and allergy (hay fever) remedies along with other categories such as vitamins and dietary supplements, at the expense of mainstream products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cough, Cold and Allergy (Hay Fever) Remedies industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cough, Cold and Allergy (Hay Fever) Remedies industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cough, Cold and Allergy (Hay Fever) Remedies in Italy market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Cough, Cold and Allergy (Hay Fever) Remedies in Italy?
- What are the major brands in Italy?
- What is the impact of influenza vaccinations on the sales of cough and cold products?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Antihistamines/Allergy Remedies (Systemic), Combination Products - Cough, Cold and Allergy (Hay Fever) Remedies, Cough Remedies, Decongestants, Medicated Confectionery, Paediatric Cough, Cold and Allergy Remedies, Pharyngeal Preparations.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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