Transparency Market Research Report Added "Platform As A Service (PaaS) Market" to its database

Albany, NY -- (SBWire) -- 10/23/2014 --Platform as a service (PaaS) is a standardized and elastically scalable development platform for applications delivered as a service. PaaS platform includes middleware and database and development, security, management, and integration capabilities. Globally, most of the organizations today are looking to standardize their operations through adoption of cloud computing. PaaS in cloud computing environment offers a solution stack and a computing platform allowing the customers to create software by using the tools and libraries the service provider. Key factors leading to the growth of PaaS market include lesser application development time, easier deployment, high scalability and less investment in IT expertise development by organizations. However, security concerns and lack of awareness among small and medium size enterprises are proving to be significant challenges to the growth of PaaS market.

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Infrastructure as a service (IaaS) market is growing and it represents a huge opportunity for the growth of PaaS as it is quickly emerging as a key link between software as a service (SaaS) and IaaS. The service delivery model for enterprise hardware and software has gained significant traction in the recent years across various organizations as enterprises are looking to speed up their product development cycle, enhance focus on their core business activity and outsourcing of key services. Further, rapid growth of cloud is leading to significant adoption of cloud based services across various regions.

Large size organizations with multiple and distributed product development models and large IT infrastructure have been of particular interest to PaaS providers In the recent years. However, it is anticipated that demand of PaaS from small and medium size enterprises would also lead to significant growth of PaaS market over the coming years. Types of solutions in PaaS market include business application platforms, raw computing platforms, social application platforms, and web application platforms. Types of applications in PaaS market can be listed as business process management PaaS, application development and management PaaS, application PaaS, and integration PaaS, among others. Various PaaS implementation models based on cloud technology include public cloud, private cloud, and hybrid cloud. Key end-use industries in PaaS market include consumer goods and retail, banking, financial services and insurance (BFSI), education, healthcare, gaming, logistics and transportation, government and public sector, telecommunications and information technology (IT), and travel and hospitality, among others. North America is the leading market for PaaS owing to significant adoption of cloud based services by enterprise sector in the region. Asia Pacific is anticipated to be the fastest growing market for PaaS as the region is experiencing high growth of cloud technology. Further, the high growth of sectors such as IT, big data and telecom in the region is anticipated to propel the growth of PaaS in the region over the coming years.

Some of the key players in the Platform as a Service (PaaS) Market include ActiveState Software, Inc., Amazon.com, Inc., ATandT Synaptic, Bungee Labs, Citrix Systems, Inc., CloudBees, Inc., OpenText Corp., EMC Corp., Engine Yard, Inc., Google, Inc., IBM Corp., Intuit Technology Services Private Limited, Microsoft Corp., Software AG, NetSuite Inc., Oracle Corporation, Red Hat, Inc., Salesforce.com Inc., SAP SE, TIBCO Software Inc., and VMware, Inc., among others.

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This research report analyzes this market on the basis of its market segments, major geographies, and current market trends.

Geographies analyzed under this research report include:

North America
Asia Pacific
Europe
Rest of the World

This report provides comprehensive analysis of:

Market growth drivers
Factors limiting market growth
Current market trends
Market structure
Market projections for upcoming years

This report is a complete study of current trends in the market, industry growth drivers, and restraints. It provides market projections for the coming years. It includes analysis of recent developments in technology, Porter’s five force model analysis and detailed profiles of top industry players. The report also includes a review of micro and macro factors essential for the existing market players and new entrants along with detailed value chain analysis.