New Food research report from Euromonitor International is now available from Fast Market Research

Boston, MA -- (SBWire) -- 10/30/2014 --The biggest story of 2013 within 100% home delivery/takeaway was the success of Cofoco Le March. The chain has been in existence since 2003, and has gone from having one outlet to five. Cofoco Le March's concept is fairly simple, and has become popular in the Copenhagen area, where Cofoco Le March runs its business. Cofoco Le March serves quality French- and in general Mediterranean-style food and sells it at reasonable prices. This has turned out to be a great success in Denmark, and Cofoco Le March is planning to take advantage of this by opening another two outlets in Copenhagen. It is the combination of quality food and reasonable prices, combined with the convenience of home delivery/takeaway that makes it popular with the residents of Copenhagen.

Competitive Landscape

Domino's Pizza continued to be the largest brand within chained 100% home delivery/takeaway in 2013 with a 36% value share; however, this figure has declined from 42% in 2009. One of the factors in this decrease was that Danes started to opt for healthier alternatives than pizza. Both Cofoco Le March and Kylling og Co, the latter selling healthy chicken sandwiches, have been able to benefit from this shift.

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Industry Prospects

It is expected that concepts such as that from Cofoco Le March that offer value for money and convenience will be key features of the forecast period. Danes will be highly interested in quality and healthy options, even though these will be more costly than less-healthy options, but as the worst consequences of the economic crisis are over in Denmark, Danes are more confident about their future and more willing to spend money.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the 100% Home Delivery/Takeaway industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the 100% Home Delivery/Takeaway industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The 100% Home Delivery/Takeaway in Denmark market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of 100% Home Delivery/Takeaway in Denmark?
- What are the major brands in Denmark?
- What is the most popular cuisine type in home delivery/takeaway in Denmark?
- How have independent pizza 100% home delivery/takeaway brands competed against chained brands?
- What new products have seen the most success for pizza or other types of 100% home delivery/takeaway operators?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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