Recently published research from Euromonitor International, "Wipes in Singapore", is now available at Fast Market Research

Boston, MA -- (SBWire) -- 10/31/2014 --The economic situation in France in 2013 led women to delay their apparel purchases, buying fewer items as well as increasingly looking for promotions and sales. As a result, French women became more attracted to fast fashion, which allowed them to update their wardrobes at a cheaper cost. This was helped by numerous new fast fashion brands entering the market in 2013, such as H&M brands & Other Stories, Monki and Cheap Monday. Consumers felt that prices no longer reflected the value of a product and so fast fashion appeared a more realistic choice. Nonetheless, high-end outlets also performed well in womenswear, with stores such as Le Bon March?, Galeries Lafayette and Printemps benefiting from their strong brand image as well as attractiveness to tourists.

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Competitive Landscape

Vivarte remained the leading player in womenswear in 2013 thanks to brands such as Caroll, Kooka?, Naf Naf and La Halle, which is positioned as an economy brand but implemented a new merchandising concept in stores to clarify its offer and improve its ?discount? image.

Industry Prospects

Womenswear is expected to put in a better performance over the forecast period compared to the review period in value terms at constant 2013 prices, albeit still registering a decline. A fall in purchasing power has adversely affected womenswear in France. However, with a number of new brands entering the market and responding to new consumer behaviour as a result of the weak economic climate ? ie looking for better value for money, promotions, a dynamic online presence etc ? sales are expected to pick up over the forecast period. Average unit price is expected to fall as a result of the penetration of more fast fashion brands and increasing promotional activity, which will continue to affect value growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Womenswear industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Womenswear industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Womenswear in France market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Womenswear in France?
- What are the major brands in France?
- How dynamic is the growth of clothing and footwear internet sales?
- What is the performance of women?s clothing vs men?s clothing?
- What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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