New Consumer Goods market report from Euromonitor International: "Menswear in the Philippines"

Boston, MA -- (SBWire) -- 11/04/2014 --Menswear grew by 7% in current value and 2% in volume terms in 2013 which both showed improvements compared to 2012. Although the differences in growth rates were not dramatically robust, the increase, nevertheless, is indicative of the growing interest men have with regards to purchasing apparel. Italian brand, Anthony Morato, for instance, is expanding its distribution after favourable results were achieved following the brand's entry in 2012.

Competitive Landscape

Suyen Corp, owner of the Human and Bench brands, maintained its lead in menswear with value sales accounting for 3% share of the total in 2013. Instrumental to the company's dominance is its wide network of stores which totalled close to 600 in 2013. Furthermore, the company is able to attract consumer attention to its brands through its use of foreign celebrity endorsers especially for its Bench brand. For 2013, Taylor Lautner from the Twilight trilogy was added to its roster of Hollywood endorsers. Siwon and Donghae from South Korea's boy band group, Super Junior, were likewise tapped to endorse Bench in 2013. Amidst the company's efforts to give its brand a global appeal, Suyen keeps its products competitively priced making them accessible even by consumers from lower-income groups.

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Industry Prospects

Men's growing interest in apparel is expected to be sustained as reflected in the predicted volume CAGR of 2% over the forecast period manifesting improvements compared to the review period. The growing brand choices are among those that will drive purchases as men are presented with more style and price options.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Menswear industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Menswear industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Menswear in Philippines market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Menswear in Philippines?
- What are the major brands in Philippines?
- How dynamic is the growth of clothing and footwear internet sales?
- What is the performance of women's clothing vs men's clothing?
- What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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