Bags and Luggage in Sweden - New Market Study Published
Fast Market Research recommends "Bags and Luggage in Sweden" from Euromonitor International, now available
Boston, MA -- (SBWire) -- 11/11/2014 --Bags and luggage sales were driven by several key trends. Categories, such as handbags and other small bags, were purchased increasingly from fashion- or luxury-positioned ranges. Within these categories design (classic or fashionable) was an important feature. In duffel bags, backpacks and luggage, functionality and materials became a key unique selling point. These trends did not go unnoticed by manufacturers and retailers, and a large number of products were launched in 2014 positioned towards these trends.
Competitive Landscape
Samsonite led value sales in 2013 with a 10% share. The company led the luggage category, but was also strong in business bags and wallets and coin pouches. Venue Retail Group held second place with a 5% value share in 2013. This retailer developed its private label portfolio throughout the review period, and consumers considered its products to be of good quality.
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Industry Prospects
There are two key opportunities within bags to increase value. Functionality is one feature that consumers increasingly look for, and companies were active in developing new advanced materials and designs that will offer comfort and convenience. This was especially true for the luggage, backpacks and duffel bags categories. Another added-value opportunity arises from bags being increasingly used as accessories. This will enable manufacturers and retailers with strong brands and attractive designs to increase their shares, especially in handbags, other small bags and wallets.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Bags and Luggage industry in Sweden with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bags and Luggage industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.
The Bags and Luggage in Sweden market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- How are sales of Travel Goods expected to perform by 2014?
- What impact does outbound and domestic tourism have on the sales of luggage?
- What share of the market do Leisure and Personal Goods retailers account for?
Reasons to Get this Report
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
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