New Consumer Goods market report from Euromonitor International: "Fragrances in Vietnam"

Boston, MA -- (SBWire) -- 11/12/2014 --In the past fragrances were regarded as luxury products by most Vietnamese consumers, and worn on special occasions such as parties and weddings. However, towards the end of the review period more and more consumers had a tendency to apply fragrances on a daily basis, in line with increasing consumer awareness of beauty and personal appearance. The key consumers of fragrances at the end of the review period were working professionals, usually employed in an office environment. Such consumers see fragrances as an essential component when going out and socialising, rather than limited to use on special occasions only.

Competitive Landscape

Coty was the leading player in fragrances with a value share of 13% in 2013. This was thanks to its diverse portfolio of many prestigious international brands ranging from Calvin Klein and Guess to Davidoff. Besides premium fragrances, the company also established its position in mass fragrances with its adidas brand. An extensive distribution system was another reason for the success of Coty Inc in the country. Coty fragrance brands were favoured by various retailers including supermarkets, hypermarkets and beauty specialist retailers as a result of the strong brand image of its brand among Vietnamese consumers.

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Industry Prospects

The fragrances environment is expected to see a constant value CAGR of 8% over the forecast period. The strong growth of fragrances is attributable to growing demand as well as increasing participation by international brands over the forecast period. The main consumer base for fragrances will remain young adults with middle- to upper-income levels.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Vietnam market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Fragrances in Vietnam?
- What are the major brands in Vietnam?
- What pricing movements are seen across premium and mass fragrances?
- What are the key product development trends?
- How are sales of unisex fragrances performing?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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