Recently published research from Euromonitor International, "Pet Products in Ireland", is now available at Fast Market Research

Boston, MA -- (SBWire) -- 11/13/2014 --Based on provisional 2014 estimates, the pet products category is predicted to post a 3% decline in value terms with sales of ?11.4 million expected. While demand for pets continued to fall overall, other products were regarded as non-essential items for many consumers, particularly as many of those already on tight budgets to feed their pet could not afford to pay for additional extras for pets.

Competitive Landscape

In what is an extremely saturated category, private label operator, Tesco, led value sales in 2013 with a value share of 20%. This was down slightly on the previous year. The company posted relatively strong sales within cat litter and was the category leader in other pet products with a 24% value share and the number two player in pet dietary supplements with a 17% share of the category.

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Industry Prospects

Pet products is expected to post a negative value CAGR of 3% at constant 2014 prices over the forecast period with sales anticipated to reach ?9.8 million in 2019. While disposable income levels are likely to improve for many, those consumers who can afford it are predicted to invest more in better quality pet food as opposed to what are perceived as non-essential pet products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Ireland market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Pet Products in Ireland?
- What are the major brands in Ireland?
- What are the key product launches?
- How have worming and flea product fared against other products within pet healthcare?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Cat Litter, Other Pet Products, Pet Dietary Supplements, Pet Healthcare.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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