New Medical Devices market report from Euromonitor International: "Contact Lenses in Sweden"

Boston, MA -- (SBWire) -- 11/13/2014 --Current value growth of contact lenses was positive in 2014 for two key reasons. Sales volume continued to migrate from traditional and monthly/weekly lenses to daily disposable lenses and extensive use lenses. This boosted positively the total value. In addition, key players actively introduced new added-value products to the Swedish market, further helping consumers to opt for lenses with higher unit prices.

Competitive Landscape

The leading competitors in contact lenses in 2013 were international companies. CooperVision Nordic led with a 29% value share and was followed by Ciba Vision Nordic (20%) Bausch & Lomb Nordic (19%) and Johnson & Johnson Vision Products (12%). These lens manufacturers benefitted from strong brand names, and they also campaigned actively to promote their existing products and new launches, and to attract new consumers to become lens users.

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Industry Prospects

Value sales of contact lenses are expected to increase by 2% (at constant 2014 prices) during the forecast period, which is higher than the constant value CAGR of 1% during the review period. Future growth is boosted by increasing sales of more advanced contact lenses. The share of daily disposable lenses is increasing as well as the sales of multifocal lenses. These value-added products will have a positive impact on value growth. The marketing strategies of the large international contact lens manufacturers will be rather on innovation than on price.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Contact Lenses industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Contact Lenses in Sweden market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- In which markets are daily disposables more popular than monthly and extended wear?
- Is coloured, toric, spherical or multifocal the dominant type of contact lens in Sweden?
- Is style playing an increasingly important role over health in purchasing decisions?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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