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Boston, MA -- (SBWire) -- 11/18/2014 --Due to the increasing health consciousness trend, consumers are switching to smaller portion packaging formats to watch their diet and control their calorie intake. In response to current consumer demand, the manufacturers are introducing smaller packaging formats, which indicate the calorie intake per serving. The health and wellness trend also put a spotlight on dark chocolate which contains rich flavonoids and has antioxidant properties. Manufacturers are also introducing more dark chocolate items due to its popularity.

Competitive Landscape

Ferrero SpA retains the top position with a 25% value share in 2013. This is due to the strong brand presence of Ferrero Rocher, Kinder Bueno and Kinder Joy brand. Ferrero Rocher and Kinder Joy are the top brands in standard boxed assortments and chocolate with toys, respectively. Kinder Bueno ranks second in countlines. These brands are very popular and highly available at major supermarket/hypermarket, convenience stores, and parapharmacy/drugstores, etc. Ferrero Rocher, in particular, is engaged in constant sales promotion throughout the year, which maintains its performance and increases the brand awareness among consumers.

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Industry Prospects

Chocolate confectionery category is expected to see a constant value CAGR of 3% over the forecast period. Although consumers are becoming more health conscious, the forecast growth remains stable. The main factor might be that consumers are switching to smaller packaging formats or healthier variants, such as organic chocolate etc. which tend to be more expensive than regular types of products. Such factor is likely to maintain the stable growth over the forecast period.

Gum

Gum is expected to see sales decline 3% to reach S$1.2 million in 2013. This continuous stagnant condition is mainly due to the limited products available in Singapore. Under the regulation, the importing of chewing gum into Singapore was prohibited. Only chewing gum of therapeutic value is allowed to be sold at pharmacies, held behind the counter, where consumers need to ask the pharmacist if they wish to buy it.

Competitive Landscape

Mars Foods Inc continues to dominate gum, offering the Orbit brand, which became the only active gum player in Singapore after the Mentos brand withdrew from the market in 2011. There is only sugar free gum with therapeutic value available.

Industry Prospects

Gum is expected to see a negative constant value CAGR of 2% over the forecast period. Although gum is sold for therapeutic purposes, such as teeth strengthening, stain removal and whitening, etc., consumers? awareness is expected to remain lower due to the limited distribution and the prohibited marketing activities.

Sugar Confectionery

Sugar confectionery records a current value sales increase of 3% to reach S$145 million in 2013, which is a similar trend to 2012 growth. Mints and medicated confectionery remain popular and show stable growth, both of which account for about 60% of total value shares of sugar confectionery. On the other hand, other sugar confectionery shows slower retail value growth of 1% in 2013, which is the slowest growth within sugar confectionery due to the lack of product innovation.

Competitive Landscape

Ricola Asia Pacific Pte Ltd retains the top position with a 10% value share in 2013 due to the strong position of the Ricola brand under medicated confectionery. The extensive range of flavours, sugar-free options and the use of natural herbs, give choices to consumers. The products are also widely available in a broader range of retail channels, such as supermarkets/hypermarkets and convenience stores, etc. Such factors continue to lead the strong performance of sugar confectionery.

Industry Prospects

Sugar confectionery is expected to see a constant value CAGR of 1% over the forecast period. The main driver for growth will be mints category, while other sugar confectionery is expected to see the negative value growth over the forecast period. The limited value growth is also due to the slower growth under the mature sector such as boiled sweets, lollipops and toffees, caramels and nougats. Due to the increasing health conscious trend, consumers are shifting to purchase more sugar-free products over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Confectionery Packaging industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

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