New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

Boston, MA -- (SBWire) -- 11/18/2014 --Portable players are rolling down the product life cycle curve and continue in a decline phase after seeing a temporary growth in volume in 2011 thanks to the introduction of e-readers in Argentina. Portable players are suffering from a strategic change of focus, mainly driven by the increasing penetration of smartphones and tablets with increased memory and music-enabled features. Smartphone sales continue to increase annually at a double-digit growth rate (after seeing a CAGR of 94% over the review period), and a penetration rate of 73% in 2014 from 13% in 2010.

Industry Prospects

Retail volume sales of portable players are likely to contract at a CAGR of -31% during the forecast period to reach less than 90,000 units and ARS41 million (at constant 2013 prices) in 2018. The most important factor driving performance of portable players over the forecast period is a sharp decrease in portable MP3 players? sales as it is going through the decline phase of product life cycle and expected to post a CAGR of -25%. E-readers is expected to contract at a -50% CAGR opposed by positive sales of smartphones and tablets, expected to grow at respective CAGRs of 19% and 47% over the forecast period, with penetration rates, already at 73% and 10% respectively, also expected to continue increasing.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in Argentina market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Portable Players in Argentina?
- What are the major brands in Argentina?
- What is the growth rate for digital cameras?
- How is the growth of mobile phone cameras affecting the traditional camera market?
- What are the latest trends in mirrorless cameras?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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