New Consumer Goods market report from Euromonitor International: "Deodorants in Saudi Arabia"

Boston, MA -- (SBWire) -- 11/18/2014 --Saudi Arabian cities became increasingly crowded during the review period, with population growth and a housing shortage also resulting in many homes becoming increasingly crowded. Saudi Arabia's high temperatures, meanwhile, resulted in many consumers suffering from sweat and body odour. However, increasing proximity to others resulted in many consumers also having a growing focus on preventing body odour.

Competitive Landscape

Lever Faberg? was the clear leader in deodorants in the latter half of the review period, and accounted for a 28% value share in 2013, followed by Beiersdorf in a strong second with a 23% share. Lever Faberg? benefits from offering a wide range of fragrances, products and brands. Whilst male-specific brand Axe and high-protection brand Rexona account for the bulk of the company?s sales, the company also offers scent-focused brands Impulse, Denim and Brut. The company led deodorant roll-ons and deodorant sprays in 2013 with 32% and 33% value shares respectively, and also ranked third in deodorant sticks with a 14% share. Beiersdorf, meanwhile, derives the bulk of its sales from Nivea Deodorant, which alone accounted for a 19% value share in 2013 and led brand sales, benefiting from Nivea?s skin-friendly image and strength in skin care. The company, however, also offers the 8x4 and Limara brands.

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Industry Prospects

Cities and many homes are expected to remain overcrowded in Saudi Arabia, with this resulting in consumers increasingly focusing on preventing body odour. Body odour is expected to become increasingly socially unacceptable, and will be a growing preoccupation for many consumers, due to high temperatures and the weight of traditional clothing such as abayas, with many consumers thus at risk of heavy sweating. Consumers are thus expected to use deodorants on a more frequent and widespread basis.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Saudi Arabia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Deodorants in Saudi Arabia?
- What are the major brands in Saudi Arabia?
- Which deodorant formats are seeing most dynamic growth?
- What are the key trends in product development?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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