New Consumer Goods market report from Euromonitor International: "Homewares in Germany"

Boston, MA -- (SBWire) -- 11/18/2014 --Homewares in Germany posted a growth of 1% in 2013 in current value terms to reach sales of ?5.5 billion. With regards to the review period, this performance can be assessed as a positive development in a mature and saturated market. However, a stronger growth of homewares in 2013 was hampered by the growing number of single households and thus more eating out and less eating at home. Accordingly, the need to keep the food at home and thus the necessity for food storage products decreased.

Competitive Landscape

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Wirttembergische Metallwarenfabrik AG (WMF) was the leading manufacturer in homewares in 2013 with a value share of 10%. The company has a strong heritage which dates back to 1853 when WMF was established in Geislingen an der Steige, in Baden-W?rttemberg. The second most important manufacturer in the highly fragmented homewares category was Zwilling JA Henckels AG. Zwilling managed to build on its position in 2013, increasing its value sales by 2% to reach a 9% share.

Industry Prospects

Homewares is expected to register a slower sales performance over the forecast period and record a value CAGR decline of at constant 2013 prices. Falling demand will be largely due to an expected population decline of 1% to 2018 as well as due to overall high market saturation.

Homewares Market Research Analyse key trends and developments in Germany for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

Table of Contents
Homewares in Germany - Category Analysis

Competitive Landscape

Industry Prospects

Product coverage: Dining, Kitchen.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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