Recently published research from Euromonitor International, "100% Home Delivery/Takeaway in Belgium", is now available at Fast Market Research

Boston, MA -- (SBWire) -- 11/19/2014 --Players in 100% home delivery/takeaway were able to relax in 2013. The channel, which is planned to be targeted by the implementation of the ?Black Box?, benefited from a respite in its implementation. This anti-tax evasion cash register should be implemented in early 2015 instead of 2013. Thus, the channel enjoyed the focus by Yum! Brands on Pizza Hut in the 100% home delivery/takeaway format at the expense of its full-service restaurants, and the progressive integration of Pizza Co outlets by Domino?s Pizza.

Competitive Landscape

The competitive landscape of chains was rather concentrated in 100% home delivery/takeaway in 2013, with the top three players accounting for a 85% combined value share of chained value sales. Claiming a 17% value share within overall outlets, Delitraiteur by Delhaize Group (which also owns Cora hypermarkets) was the undisputed leader in 100% home delivery/takeaway in 2013. It is a Belgian concept positioned between a 100% home delivery/takeaway caterer and a delicatessen. The Delitraiteur fascia was established in Genval in 1990, and mainly centres on the French-speaking area of the country. It only began to spread in Flanders and France at the end of the review period. Whilst the growth in many chains slowed down, the strong growth in 2012 stemmed from its focus on both healthy and gastronomic food (it calls this ?intelligent nutrition?) such as Exki or Le Pain Quotidien, its innovative offering (from local recipes to ethnic food) and rather accessible unit prices ? 15% more expensive than ready meals in supermarkets or menus in burger fast food outlets.

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Industry Prospects

100% home delivery/takeaway is expected to face difficulties starting from 2015, the year of the implementation of the ?Black Box? in Belgium. This anti-tax evasion system should mainly wreak havoc in independent full-service restaurants. However, according to trade sources, small independently-owned fast food and mainly 100% home delivery/takeaway outlets (such as bricks-and-mortar fritkots and pita) should also be affected. These are the kinds of outlets in which the rates of fraud are the highest, according to some trade sources. Therefore, controls are set to be more numerous.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the 100% Home Delivery/Takeaway industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the 100% Home Delivery/Takeaway industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The 100% Home Delivery/Takeaway in Belgium market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of 100% Home Delivery/Takeaway in Belgium?
- What are the major brands in Belgium?
- What is the most popular cuisine type in home delivery/takeaway in Belgium?
- How have independent pizza 100% home delivery/takeaway brands competed against chained brands?
- What new products have seen the most success for pizza or other types of 100% home delivery/takeaway operators?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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