Transparency Market Research, in its report estimates that the largest market share in the global probiotics market is held by the Asia Pacific.

Albany, NY -- (SBWire) -- 11/13/2014 --In a market research report published recently, Transparency Market Research, a U.S.-based market intelligence firm states that the global probiotics market is propelled by increasing demand for probiotic functional foods and probiotic beverages. The report, titled ‘Probiotics Market (Dietary Supplements, Animal Feed, Foods & Beverages) - Global Industry Size, Share, Trends, Analysis, Growth And Forecast 2012 - 2018,’ is now available for sale on the company’s website.

This market research report provides a comprehensive analysis of the global probiotics market which is witnessing high growth due to increasing health awareness all across the globe. Probiotics refer to microorganisms like bacteria or yeast that promote good health. These are generally in the form of dietary supplements or dairy food. When probiotics are consumed in adequate quantities, they protect the host from diseases and infections and promote overall health. The global probiotics market offers probiotics for human beings as well as for animals.

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The TMR report has segmented the global probiotics market on the basis of the type of bacteria, the type of end user, applications, and geography. On the basis of bacteria, this market offers products which use different types of bacteria like lactobacillus, streptococcus, and bifidobacterium as probiotics. Certain species of E. coli and bacillus are also used as probiotics in many cases. This market offers probiotics for human and animal consumption. Based on application, the global probiotics market is segmented into dietary supplements, functional foods, and animal feed. Probiotics are also used in cereals, dry fruits, dairy and non-dairy food items, fermented meats, and baked products.

According to this report, the probiotics market is witnessing growth due to greater inclination of the US population towards preventive healthcare measures, and probiotic dietary food supplements. However, the largest market for probiotics is the Asia Pacific which is driven by high awareness about the health benefits of probiotic fermented milk, and probiotic yoghurts. The Asia Pacific probiotics is then followed by Europe. Interestingly, women form the largest section in the probiotics consumer segment.

This market research report lays emphasis on the aspect of product innovation as a means to increasing one’s market share. Furthermore, market players need to focus on the taste and convenience aspect in order to flourish in the global probiotics market. The probiotics market calls for high investment in research and development for developing cost-effective manufacturing techniques for probiotics. The probiotics market is also driven by the willingness of consumers to spend a little more on healthy food products.

Some of the challenges facing the global probiotics market include high costs, and absence of standardization.

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This report has given a comprehensive overview of some of the prominent players operating in the global probiotics market. Some of them include Yakult Honsha, China-Biotics, Inc, Garden Of Life, General Mills, Mother Dairy, Lifeway Foods, Inc, Danisco, Probi Ab, Nestle Sa, Groupe Danone Sa, Chr. Hansen, and Biogaia Ab.

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