Asia Pacific Beer Market - Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 - 2020

Albany, NY -- (SBWire) -- 11/18/2014 --The Asia Pacific beer market is mainly driven by rising disposable incomes and high population growth rate. Beer today is by far the most extensively consumed alcoholic beverage these days. The popularity of this alcoholic beverage can be observed across all age groups and it is the most loved beverage after tea and water. The Asia Pacific beer market is witnessing rapid growth in terms of demand and supply.

A continuous growth is being observed in the drinking populations in countries like Vietnam, India, China, South Korea, and most of the Asia Pacific economies. The growing trend of beer consumption in the Asia Pacific can mainly be attributed to the influence of the western culture. The Asia Pacific beer market today is flooded with different types of beers of varied tastes and flavors. Beer consumers are exposed to an array of imported, domestically manufactured, and branded beers.

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Asia Pacific Beer Market – Segmentation and Manufacturing

The Asia Pacific beer market is segmented on the basis of different beer types which include mainstream, economy, and premium. The main ingredients that are used for producing beer are malt, yeast, water, and hops. The type of beer essentially depends upon the characteristics of the water that is used for manufacturing the same. The characteristics of water in turn depend upon the various salt solutions that are added to it. The beer type also depends on the type of water that it is cooked in. It can be cooked either in soft water or hard water. The conversion of grain to malt involves several complex biochemical processes.

The process of Malting is carried out to extract starch from the grains; and malt is a very crucial form of energy. The bitter taste and the typical aroma of beer can be attributed to hops. Hops have no other substitutes because they have a unique and a typical chemical composition found in no other ingredients. In fact, replacement of hops with some other additive will only affect the very quality of beer. Bottom-fermenting yeast and ale are used for producing lager beer, whereas, top fermentation is used for producing stout and porter.

Asia Pacific Beer Market – Trends and Global Outlook

It is expected that the Asia Pacific beer market will grow at a CAGR of 5% between the years 2014 and 2020. People these days are exhibiting greater propensity to spend on beer due to higher disposable incomes. Highest revenue can be observed in the premium beer segment of the Asia Pacific beer market. The other prominent factors supporting the growth of the Asia Pacific beer market are greater number of beer selling shops, retail outlets, eateries, hotels, restaurants, and bars. As mentioned earlier as well, the western drinking habits have had a significant influence on the drinking habits and trends in the Asia Pacific region. The trend of consuming beer during parties, gatherings, meetings, and during meals has basically originated from the west. The introduction of innovative packaging in the Asia Pacific beer market is also a prominent factor driving the beer market in this region. According to forecasts, the beer market in the Asia Pacific will witness further growth in the forthcoming years.

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Country wise, the Asia Pacific beer market is classified into India, China, Australia, Vietnam, Japan, Singapore, South Korea, and others. The largest consumer in the Asia Pacific beer market is China. And the second largest consumer in this market is Japan. The Asia Pacific beer market is also driven by relaxed regulations and rules with regard to the brewing business. There is high demand these days for premium and other types of beers of different flavors and tastes that are produced by micro brewers.

Some of the key players operating in the Asia Pacific beer market are Asahi Breweries, China Resources Enterprise, San Miguel Brewery, Tsingtao Brewery, Kirin Holdings, Anheuser-Busch InBev, and Beijing Yanjing Brewery.

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