New Consumer Goods market report from Euromonitor International: "Portable Players in Colombia"

Boston, MA -- (SBWire) -- 11/21/2014 --Portable media players is on its way to becoming niche-orientated as media interaction needs are being effectively fulfilled by smartphones. Smartphones have boomed in Colombia since 2012. In a country formerly attached to feature phones, the democratisation of smartphones thanks to the rise of low-cost devices and the reduced price of mobile internet plans is effectively reducing mobile phone consumers? once seen resistance to shifting towards smartphones. Portable media players are therefore becoming alternatives for sports people or people who prefer not to risk their smartphones during movement who want more compact, sturdy and longer battery life electronics. Battery life is a drawback of major smartphone brands when consuming media content and portable players can still fill that gap.

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Industry Prospects

Portable players in Colombia is expected to see a plunge in retail volume sales by a 15% CAGR over the forecast period. Decline is expected to moderate to the extent that portable media players and e-readers become more niche-orientated and sales stabilise at levels according to the groups they are targeting. Niche refers to sports practitioners, fitness enthusiasts and outdoor activities fans in the case of portable media players and serious readers willing to leave traditional paperback books and become more familiar with e-books.

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Discover the latest market trends and uncover sources of future market growth for the Portable Players industry in Colombia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Portable Players industry in Colombia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Portable Players in Colombia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Portable Players in Colombia?
- What are the major brands in Colombia?
- What is the growth rate for digital cameras?
- How is the growth of mobile phone cameras affecting the traditional camera market?
- What are the latest trends in mirrorless cameras?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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