New Medical Devices market report from Euromonitor International: "Spectacles in Poland".

Boston, MA -- (SBWire) -- 11/28/2014 --Progressive lenses are becoming increasingly popular in Poland in 2014. Polish consumers are better informed about this type of lens and choose them as a convenient method of vision correction. All the leading spectacle lenses manufacturers in Poland are promoting the product with price promotions and offers, such as a second pair of lenses for free. The category leader, JZO Sp zoo, began in March 2014 an intensive advertising campaign of progressive lenses on television, in print, online and in optical goods stores. As a result, the value share of progressive lenses was 10% in 2014, increasing by 9% in value compared with the previous year.

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Competitive Landscape

Luxottica Poland Sp zoo and JZO Sp zoo were the leaders in spectacles in Poland, each holding an 11% share of retail value sales in 2013. JZO Sp zoo ranked first in spectacle lenses, with a 29% value share. The company owes its strong position to its wide distribution and long-term presence in Poland. In addition, the company is actively advertising its products in the Polish media, and is working with many optical goods stores, offering special promotions. Another important player is Luxottica Poland Sp zoo, which is the leader in spectacle frames with a 15% value share and sunglasses with a 27% share. Luxottica Poland owes its high share to an extensive portfolio of well-known and high quality brands.

Industry Prospects

Sales of spectacles will increase over the forecast period both in value and volume terms, showing a better performance compared with the review period. A bright prospect is expected mainly due to the increasing number of Poles with visual impairments. Value growth will also be associated with the rise in sales of progressive lenses, and the Polish society becoming wealthier and increasingly aware of the treatment of vision problems. More and more consumers will have more than one pair of spectacles, using one for work and one for going out or private meetings. The demand for more pairs of spectacles will also be stimulated by opticians offering numerous promotions, for instance buy-one-get-one-free.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Spectacles industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spectacles industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spectacles in Poland market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- Do spectacle frames create more sales than spectacle lenses in Poland?
- Which type of spectacles do we spend more on? Men, women or children?
- How are independent opticians coping with the emergence of health and beauty multiples?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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