Fast Market Research recommends "Herbal/Traditional Products in Bulgaria" from Euromonitor International, now available

Boston, MA -- (SBWire) -- 11/28/2014 --There is a strong tradition for herbal remedies in Bulgaria, which results in wide awareness of the benefits of different herbs. This offers some advantages for herbal/traditional products, with many consumers believing in the efficacy of these products and also viewing them as safer in comparison to standard products. The burgeoning health and wellness trend thus resulted in growing interest in herbal/traditional products at the end of the review period. However, this tradition also results in many consumers opting for lower-cost home-made herbal remedies rather than packaged products during times of economic uncertainty.

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Competitive Landscape
The leading player in herbal/traditional products throughout the review period was Engelhard Arzneimittel, with this company accounting for 8% value share. This company benefited from its strength in herbal/traditional cough, cold and allergy (hay fever) remedies. The company offers Prospan in cough remedies, the second leading brand in overall value sales in this area, and also offers Isla in pharyngeal preparations. The company benefits from a high quality reputation, partly thanks to its German origins, with many consumers equating German production with high quality.

Industry Prospects
Herbal/traditional products is expected to continue to see stronger value growth at constant 2013 prices in comparison to overall consumer health in the forecast period, with CAGRs of 3% and 4% respectively. Herbal/traditional products is thus also expected to see a stronger performance in the forecast period in comparison to the review period, which saw a CAGR of 3%. A good performance for herbal/traditional products will be supported by a strong tradition for herbal remedies in Bulgaria and by the health and wellness trend, with consumers increasingly seeking natural consumer health products. Growth is also expected to be supported by an improved economic performance and rising disposable income levels in Bulgaria in the forecast period.

Report Overview
- Discover the latest market trends and uncover sources of future market growth for the Herbal/Traditional Products industry in Bulgaria with research from Euromonitor's team of in-country analysts.
- Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
- If you're in the Herbal/Traditional Products industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Herbal/Traditional Products in Bulgaria market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:
- What is the market size of Herbal/Traditional Products in Bulgaria?
- What are the major brands in Bulgaria?
- What is the market size of Herbal/Traditional Products in Bulgaria?
- What are the major brands in Bulgaria?
- Are Ayurvedic or Traditional Chinese Medicine products available in Bulgaria? - Which traditional products, like charcoal, bird?s nest, camphor, valerian, or menthol, are popular?

Reasons to Get this Report
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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