New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

Boston, MA -- (SBWire) -- 12/01/2014 --In 2013, sportswear recorded current value growth of 14%, reaching sales of HK$10 billion. The slight improvement in sportswear?s growth when compared to the 11% rise in 2012 was due to stronger consumer confidence brought by better economic development as well as growing popularity of fitness activities amongst Hong Kong citizens.

Competitive Landscape

Adidas Hong Kong Ltd led total sportswear sales in 2013, with a value share of 21%. Adidas was able to keep its strong performance in sports-inspired apparel and footwear as it owned a wide collection of brands and maintained high brand exposure in the market. Adidas has developed other brand variants of leisure sportswear, including Adidas Originals for the sports lifestyle, as well as Adidas Neo label, label Y-3, Porsche Design Sport and Adidas SLVR for fashionable and chic consumers.

Industry Prospects

Over the forecast period, sportswear is expected to rise at a value CAGR of 8% at constant 2013 prices, to register sales of HK$14 billion by 2018. Within the category, it is anticipated that sports-inspired clothing as well as footwear will continue to record the best performance and highest share in the category. The changing design trend will encourage more sportswear players to adjust the mix of their existing product offerings via new product development with new designs and styles. The introduction of more fashionable and sophisticated leisure sportswear can help encourage more consumers to purchase these products as their everyday casualwear.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in Hong Kong, China market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Sportswear in Hong Kong, China?
- What are the major brands in Hong Kong, China?
- How dynamic is the growth of clothing and footwear internet sales?
- What is the performance of women?s clothing vs men?s clothing?
- What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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