New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

Boston, MA -- (SBWire) -- 12/01/2014 --Even with a large number of rural areas where farming constitutes the main type of business, in population density terms, more than half the population lives in Seoul, the South Korean capital city, and its outskirts. These areas are highly urbanised, and so it is common to find apartments without garden space. The hectic lifestyle of South Korean consumers means that many do not care for gardening or do not consider it as a hobby. Development in gardening is therefore limited by these constraints. Many apartment balconies in South Korea are small and often tend to be used to expand indoor living space, rather than utilised as gardens, which limits demand for gardening products.

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Competitive Landscape

Gardening is a highly fragmented category in South Korea, with a large number of brands controlling minimal value share. The strong presence of unbranded products, apart from lawn mowers, is the primary reason for this, as product safety is important to consumers. In addition, consumer brand loyalty remains low, with most opting for the products available in local retail channels.

Industry Prospects

Gardening is expected to decline by a 2% CAGR, at constant 2014 prices, over the forecast period.

Gardening Market Research Analyse key trends and developments in South Korea for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

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