Recently published research from Euromonitor International, "Alcoholic Drinks Packaging in Sweden", is now available at Fast Market Research

Boston, MA -- (SBWire) -- 12/04/2014 --Swedish state alcohol monopoly Systembolaget is increasingly concerned about the sustainability of the packaging for alcoholic drinks, including beer, spirits and wine. Because it is a monopoly, this organisation can impose strong requirements on its suppliers. A slowly starting trend is Systembolaget?s demand for lightweight bottles. As a result, PET for wine, which was introduced in 2008-2009; continue growing in 2012, however, the growth rate is gradually slowing. Due to low-cost production and the recycling capabilities in the Swedish system, PET has outperformed all other pack types for beer and wine packaging (except plastic pouches for wine). Although PET?s share is still small, its growth potential is immense. In 2012, PET accounted for just over 1% of total alcohol packaging in Sweden, with volumes 38% higher than in 2011. For beer, PET had volume sales of 10.5 million units, 33% higher than in 2011. Similarly, for wine, PET had volume sales of 5.6 million units, 54% higher than in 2011. This clearly indicates PET bottles are expected to become a future requirement in the Swedish wine and beer categories.

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Industry Prospects

Increasing demand for PET bottles is turning into an expected choice of wine pack type, often growing at the expense of glass and bag-in-box packaging. According to the Swedish state alcohol monopoly Systembolaget, over time PET will become as significant as the bag in box for wine packaging. In addition, glass is reaching its limits in terms of lightweighting, and there are growing doubts among brand owners about its ability to evolve with market needs. In particular, the environmental awareness of Swedes, which is increasing the emphasis on the carbon footprint of packaging supply and end-of-life management, will prove a compelling competitive advantage for plastic packaging. Similarly, PET will present an increasingly persuasive case in terms of sustainability, technical performance, and aesthetics. However, PET allows more oxygen ingress than glass, and thus the wine has a shorter shelf life, losing freshness quicker. There is also some scepticism in terms of negative images in the eyes of consumers, and convincing them that plastic is the environmentally-friendly option will be difficult, and it will be hard to get away from the ?cheap look? that plastic bottles have.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks Packaging industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks Packaging industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Alcoholic Drinks Packaging in Sweden market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes in units and filled volumes
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the total unit volume of alcoholic drinks packaging in Sweden?
- What are the major alcoholic drinks pack types in Sweden?
- Has a shift to at home consumption benefited large size retail packaging such as bag-in-box and keg?
- How is the market for returnable glass and PET bottles developing in Sweden?
- Has the recession benefited metal beverage cans over glass bottles?
- What are the most dynamic pack types within alcoholic drinks?

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- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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