New Consumer Goods market report from Euromonitor International: "Cat Food in Saudi Arabia"

Boston, MA -- (SBWire) -- 11/28/2014 --Cat food is expected to show a marked improvement in its performance in 2014, following a significant slowdown in value growth and decline in volume sales in 2013. In 2013, the category was adversely impacted by new government regulations, leading to the removal of major brands. 2014 is witnessing a comeback by these brands as manufacturers have acted swiftly to adhere to the new requirements set down by the government. This, coupled with a growing number of cats as pets, more veterinary clinics as well as growth in the number of pet shops, will help cat food put in a much better performance in 2014.

Competitive Landscape

Cat food is slowly starting to recover as the leading manufacturers return their products to retail shelves following the new regulatory requirements. Mars re-introduced its brands Whiskas and Sheba during the latter half of 2013, thereby stimulating the category?s performance in 2014. The category will continue to be dominated by leading companies such as Mars and Nestl? as brands such as Whiskas, Sheba, Felix and Fancy Feast have a strong base of loyal customers owing to their longstanding presence in the country.

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Industry Prospects

Cat food manufacturers are working hard to comply with the new regulations issued by the Saudi government. It is expected that the next few years will see growth rates return to a more normal level as manufacturers adopt strategies to recover lost sales and share. As a result, in-store promotions and new product developments such as the new format of Sheba from Mars will gather pace to stimulate cat food growth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Saudi Arabia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Cat Food in Saudi Arabia?
- What are the major brands in Saudi Arabia?
- How fast are consumers trading up to prepared cat food?
- How have pet specialists fared in recent years?
- How have pet specialists fared in recent years?
- What are growth prospects for pet care in the next 5 years?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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