New Food market report from Canadean: "Consumer and Market Insights: Prepared Meals Market in Sweden"

Boston, MA -- (SBWire) -- 12/09/2014 --This report brings together market data to provide a comprehensive brief of the Prepared Meals sector in Sweden. This allows for the rapid identification of key growth opportunities across major Prepared Meals categories and their packaging.

Key Findings

- The Prepared Meals market in Sweden will register higher growth in value and volume terms during 2013-2018 compared to the historic period.

- Ready Meals is the largest category by value, while Pizza is forecast to register the fastest growth during 2013-2018.

- Economic uncertainties will lead to an increase in demand for value for money products in the Swedish Prepared Meals market.

- Swedish consumers seek out new taste experiences in the Prepared Meals market, which has resulted in the launch of products in ethnic flavors.

- As a growing number of consumers identify themselves as vegetarian or vegan, there is potential for growth of vegetarian Prepared Meals products.

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Economic recovery following the recession will drive higher growth in the Prepared Meals market during 2013-2018, compared to the historic period. As Swedish consumers value leisure they seek out convenient food products, which will drive the sales of Prepared Meals products. Rising health concerns due to an increase in obesity rates are likely to impact sales of Prepared Meals as consumers will prefer fresh food. Opportunities exist for food products with natural, low-fat, organic, and weight management claims.

Reasons to Get This Report

Companies Mentioned in this Report: Findus group, Gunnar Dafgard AB, Orkla ASA, Dr. August Oetker KG, Procordia Food AB, Gunnar Dafgard AB, Orkla ASA, Findus group, Gunnar Dafgard AB, Souperb, Paulig Group, ICA AB, Coop, Axfood, Bergendahls Gruppen AB

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