Recently published research from Euromonitor International, "Pet Products in Germany", is now available at Fast Market Research

Boston, MA -- (SBWire) -- 12/10/2014 --Pets continue to play a major role in the lives and households of many consumers, even occupying stronger positions in society, either in roles such as guard dogs and guide dogs, but also as close companions, motivators (used for teaching, for example) and for therapeutic reasons. Therefore, the demand for all kinds of pet products to enhance the health, comfort and wellbeing of pets keeps growing. In particular, the humanisation trend and the need for ways to pamper and present one?s pet, strongly supported by continuously positive economic development, impact and shape the pet products category and the growing sophistication and variety of such products. Current value sales therefore saw growth in 2013, with this growth set to accelerate in 2014.

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Competitive Landscape

Despite the growing level of competition from private label, as well as the highly fragmented nature of pet products in Germany, Trixie Heimtierbedarf and Vitakraft-Werke W?hrmann & Sohn maintained their leading positions over the review period, including 2013. As both companies were able to build their good reputations and had a high level of brand recognition and market penetration during their long local history, it is likely that they will continue to lead pet products in 2014.

Industry Prospects

The demographic landscape and economic conditions in Germany are not expected to change significantly over the forecast period, with further growth in the pet population and growing demand for products which show what pets mean to their owners, increase their health and wellbeing or offer a high level of added-value to a constantly more stressed and hectic society. Therefore, pet products is anticipated to see a positive performance in the forecast period 2014-2019.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Germany market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Pet Products in Germany?
- What are the major brands in Germany?
- What are the key product launches?
- How have worming and flea product fared against other products within pet healthcare?

Reasons to Get This Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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