Truly, creating an effective video for marketing purposes will take a lot of efforts in keeping posted on what is ‘in’ and what is ‘out’; but keeping in mind the sole purpose why the video has to be made – to provide solutions for people’s problems – as an important ingredient for a content, should never be forgotten.

Atlanta, GA -- (SBWire) -- 01/05/2015 --The future of video content in the coming years is expected to make up the 55% of all the consumer internet traffic by the year 2016 knocks in. And seeing video content as an effective media converter than any other medium from its compelling stories of business lessons with relatable characters that managed to steer the consumer buying behavior; the time for an effective online video creation has to be now.

The essence of creating a viral video does not go with just pressing the 'record' button and let the video rolls not minding the goal why there's a need for a video content to support a product, a service or awareness. For many content marketers in the field, video content 'has long been a format' yet, a lot of aspects of it have to be conquered, tamed and understand to be able to process a scale video marketing the same way how the writers were able to grow and develop their writing styles and strategies.

Though video contents tend to be the sixth most commonly used in content marketing; still, for Content Marketing Institute (CMI), video is considered to be the third most effective type of business to business brands (B2B). But what makes video marketing not the cherry on top for most marketers despite of its highly praised video-based strategy by those that have implemented it?

It's because many failed to understand the flexibility of video content for the web and brands tend to get hung up on the price of producing a video.

Videorank.guru, a company by Vitarank that offers the easiest, fastest and most affordable custom video creation solution, strongly believes in the power of video content in promoting a company or brand and holding the viewer's interest with effective contents resulting in audience conversion.

Creating an online video professionally starts with content. To gain higher engagement and retention rate, a video should be created for a specific reason whether it's a tutorial video or an informational piece to raise awareness. Figuring out what the audience wants, need and will respond to is the core of the content.

Developing an editorial calendar is needed once the intention in creating a video has been figured out to make sure that the online videos is in accordance with other marketing efforts. Since online video marketing is an extension to the usual marketing, ensure that throughout the calendar year, the creation of related content should match up other marketing efforts. Once the editorial calendar is set, using effective SEO tools to fill the gaps on the problems that most people encounter in relation to the product or services is a good hint to create a video. This will be identified through keywords that people usually typed in search engines. And an effective marketing video offers solutions to many people's questions.

Including current events, product launches and trending topics could be an advantage in creating content that will help the video pitch in more views since people tend to watch those videos so they could join forums in regards to the topic, events or products. And what it takes to create a marketing video that will truly make an impression is how it can tell a story as a quick response to something that is newsworthy. A lot of companies took advantage of these many trending topics because the more people talk about it, the more likely they'll search for a video that is related to it.

Truly, creating an effective video for marketing purposes will take a lot of efforts in keeping posted on what is 'in' and what is 'out'; but keeping in mind the sole purpose why the video has to be made – to provide solutions for people's problems – as an important ingredient for a content, should never be forgotten.

About Videorank.guru by Vitarank
Videorank.guru by Vitarank helps businesses dominate niche on YouTube by creating hundreds of optimized videos, one for each of the best longtail keywords. They spread the videos out across accounts that its customers own. Yes that's right, customers own the properties we Videorank.guru creates for its customers! The videos, the YouTube channels, everything will be turned over to the customers as soon as the order is completed.