Social media marketing expert, Michael Clarke, shares some of his favorite Twitter marketing strategies small business owners can use to boost their business and reach their goals.

San Diego, CA -- (SBWire) -- 01/07/2015 --According to Michael Clarke, author of the book "Twitter Marketing That Doesn't Suck," Twitter might be the most misunderstood social media platform used by marketers.

For some, it's a fabulous way to reach large numbers of people and bring about political change. For others, it's a way to find out what celebrities, such as Kim Kardashian, had for lunch. But for Clarke, when done right, it can be one of the easiest, and most effective, forms of social media marketing out there.

"Twitter is a fantastic tool for marketers," says Clarke. "It's easy to use, requires very little time, and can be used to reach a large amount of people. Fast!"

But most small business owners that Clarke works with don't instantly find success with the social media network that limits messages to 140 characters or less.

"Marketers need to realize Twitter isn't about being perfect or getting things just right," says Clarke. "It's about speed and repetition...and not over-thinking it."

It was this desire to help small business owners not "over-think it" that inspired Clarke to create a new resource on Pinterest called "Twitter Marketing Tips That Don't Suck." In it, he outlines seven of his favorite Twitter marketing strategies.

With tips such as, "Choose a Non-Sucky Twitter Handle" or "Use Your Twitter Bio Real Estate," Clarke hopes to move beyond the usual, rah-rah social media tips...and get straight to the meat of what will help marketers reach their business goals.

"Twitter is not a one-and-done strategy. It takes consistency and time to build up," says Clarke. "But if you stick with it, you can see some amazing results with very little effort.

"And results, without much effort, are something every business owner would love to have."

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