The Report China Online Education Industry Report, 2014-2017 provides information on pricing, market analysis, shares, forecast, and company profiles for key industry participants. - MarketResearchReports.biz

Albany, NY -- (SBWire) -- 01/12/2015 --The Chinese online education market attracted the inrush of huge capital in 2013-2014, as Internet firms, offline education training institutions, investment companies and startups continued their expansion in online education. In 2014, China online education industry is characterized as follows:

1. Online education is still an investment hot spot.
In 2013, 51 investment events took place in China online education industry, 44 of which were venture investments. And the figure rose to 54 during Jan.-Aug, 2014, 10 of which (including acquisitions) occurred in Aug. 2014 alone, equaling total investment of over RMB 1 billion.

2. Education and teaching models are further improved.
Koolearn's live classroom channel went online in Feb. 2014; Hujiang.com introduced mobile live classroom "CCTalk" in Aug. 2014; Super Class introduces teaching elements like film & TV, recreation and sports and game & animation, and adopts teaching model of "Flipped Classroom".

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3. Technologies like multimedia-based information processing, big data, visualization, gamification, business intelligence, AR, 3D and situational interaction further integrates with education products and services.

As far as content of courses is concerned, students' enthusiasm is stimulated by course gamification and situational interaction. Meanwhile, learning management system, through big data analytics with mass data gathered during teaching process, provides learners with interactional education and anytime, anywhere tailored learning experience, and keeps track of their progress.

At present, online education companies employing technologies like big data, visualization and business intelligence include Super Class, Hujiang.com, 17zuoye.com, etc. In Jul. 2014, kaikeba.com, an IT online education platform under Uniquedu, cooperated with IBM, applying IBM's big data and analytic techniques to develop series courses on the platform.

4. Education institutions and IT companies endeavor to make layout in open education platform.
Open platforms can not only charge tenant fees from course providers, share revenue after the courses are sold, and make profit from value-added services, presenting a bright lucrative prospects. Various education institutions, IT companies and startups have introduced open online education platforms.

By virtue of their web traffic advantage, IT firms have launched open online education platforms in succession. For example, in Jul. 2013, Alibaba introduced its education channel --Taobao Tongxue; In Apr. 2014, Tencent and Netease's Youdao released Tencent Classroom and Youdao Open Education Platform respectively; In Aug. 2014, Baidu purchased Chuanke.com for USD 30 million. To attract the settlement of education institutions (teachers), these platforms now don't charge tenant fees, nor share the gains from transactions.

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5. Mobile devices capture attention of online education companies.

Compared with page learning, mobile products, integrating interest and gameplay, are easier to become popular among learners, be promoted and grab users.

In Jan. 2014, Baidu Knows introduced the APP named Zuoyebang (a platform for students to discuss schoolwork and exchange views on different topics), which was upgraded to 3.0 version in Sep. 2014; In May, 2014, Alibaba rolled out the APP Shisheng (a product for communication and interaction between parents and kindergartens, primary schools and junior/senior high school); In Jul. 2014, Tencent made layout in mobile product by establishing joint venture with New Oriental; Xingshuai Teach is developing a new APP, which is expected to be launched by the end of 2014.

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6. New business models (O2O, MOOC, online interaction among teachers, students and parents) are mushrooming, but some profit models are unclear.

Currently, many education institutions are making layout in O2O, like New Oriental, which launched "New Oriental TV Classroom" though BesTV's IPTV in May, 2014, and Hujiang, which opened online education experience store "HJ Class Experience Center" in Jun. 2014. With regard to MOOC model, Tsinghua University launched xuetangX.com in Oct. 2013, and CnMooc under Shanghai Jiaotong University went live in Apr. 2014.

Among online education companies, Hujiang has a relatively mature business model and profit model. For the former, Hujiang has a fairly complete business model covering C2C+B2C+B2B2C, and for the latter, it earns profits from advertisement, E-commerce, online class and platform. By contrast, 17zuoye, an online platform for interaction and communications among teachers, students and parents, now provides all services for free, with working capital coming from financing and profit model being explored.

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China Pre-school Education(Kindergarten)Industry Research Report,2014

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As of the end of 2013, China had a total of 198,553 kindergartens, rising 17,302, or 9.5% from 2012. The number of kindergartens there saw annual average expansion of 3,637 during 2003-2009 and 16,044 during 2010-2013. In the year 2013, the country's new entrants to kindergarten amounted to 19,700,271, an increase of 581,117 or 3.0% over the last year; enrollments of kindergartens grew by 2,089,279 or 5.7% from 2012 to 38,946,903; gross enrollment rate of 3-year preschool education i.e. the proportion of school-age children (3-5 years old) in kindergartens attained 67.5%, up 3 percentage points from 2012 and 16.6 percentage points against 2009.

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In China, private kindergartens developed faster than public ones in recent years. By the end of 2013, there were 133,451 private kindergartens, a jump of 8,813 or 7.1% from 2012, accounting for 67.2% of the total number of kindergartens nationwide. 9,079,575 new entrants and 19,902,536 enrollments were recorded by private kindergartens in 2013, making up 46.1% and 51.1% of that of kindergartens all over the country.

China Education and Training Industry Report, 2014-2017

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In 2013-2014, China education and training industry is characterized as follows:

1, There are many education and training institutions but few large ones.
As of the end of 2013, China had boasted a total of 112,300 education & training institutions but few of them could achieve annual revenue of more than RMB1 billion. The companies with higher proceeds consist of New Oriental Education & Technology Group, Inc., Xueda Education, TAL Education Group, etc., and the three's revenue in 2013 was respectively up to USD1.055 billion (RMB6.437 billion), USD347 million (RMB2.116 billion), and USD287 million (RMB1.764 billion). The overwhelm majority of companies sees their annual revenue of less than RMB1 billion.

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2, Competition pricks up, and the training institutions with weak comprehensive strength are merged or exited the market.
During 2003-2013, the number of education & training institutions in China fell from 230,600 to 112,300, a sharp drop of 51.3%. It is worth noticing that large training organizations with better quality of training activities and more competitive strength established well-known brands and got highly recognized among consumers and in the market, thus ceaselessly expanding the learning centers, take example for Xueda education whose learning centers rose from 32 in 2007 to 462 in the first half of 2014.

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