Being able to have a meaningful conversation with your target audience and potential buyers is just as important as having online visibility and high rankings through the SEO. By having good quality content on various social media platforms, a brand can reach out to its target audience and have interactions with them.

Miami, FL -- (SBWire) -- 01/13/2015 --The integration of SEO and social media has become an integral part of successful businesses. By increasing your online reputation and reach, your business' credibility will grow exponentially.

Interacting with customers and building trust through social media is beneficially for a company or brand in the long run. People will always value recommendations and suggestions on social platforms like Twitter, Facebook, LinkedIn, and Pinterest even when their taste and preferences may not be the same as others. In this digital age, where a local and national incident can turn into a global phenomenon in just a matter of few seconds, it will only take one click or retweet to share one's own opinion on brands and services.

It is crucial for any business to understand what goes viral, what are the public's demands, what content does the audience like, and is it able to be shared and monitored once it's been posted. These are some of the questions that some of the most successful business and their owners ask themselves on a daily basis. These owners must keep up with the changing trends and stay updated, if not they will fall behind in the market.

Through social media, a company can engage with customers and respond to their questions on a one-on-one basis. They can keep a check on customer feedback and product reviews to enhance the features of their current line of products and services.

Creating various social media accounts and pages can help generate more traffic to a company's website (more traffic = more leads). Moreover, it is also an excellent tool for attaining and retaining loyal customers who will help promote the business through the Internet, which in turn will help to lure potential clients.

About Todd Paton
Todd Paton is one of the most acknowledged experts in the field of Digital Media and Social Media Marketing in Florida. His company Paton Marketing is known for designing and building beautiful websites, developing excellent SMM campaigns, creating contents and providing out-of-the-box SEO strategies. They can help any business to get quality traffic by providing a digital makeover.

To know more about Todd Paton and his firm, one can log on to the website toddpaton.net