Recently published research from Business Monitor International, "Romania Tourism Report Q1 2015", is now available at Fast Market Research

Boston, MA -- (SBWire) -- 01/21/2015 --While Romania boasts a wide array of tourist attractions, its tourism market is underdeveloped and facing significant challenges (such as poor infrastructure and political tens ions in neighbouring countries). In addition, Romania has been overly reliant on attracting visitors of neighbouring countries and has struggled to attract visitors from more prosperous countries. However, if it can convince countries such as Germany and the Netherlands that it can function in the Schengen Area, inbound and outbound travel are likely to increase substantially.

The mixture of resorts and natural beauty combined with geographic locations and a lower cost of goods and services means that Romania is an attractive country to visit, particularly for countries with lower purchasing power. It is, thus, unsurprising that Romania's main source markets for inbound tourism comprise nearby European countries, with neighbours Hungary, Moldova and Bulgaria as the top three source markets. This is set to continue in the near-to-medium term, particularly if the country is denied access to the Schengen Area.

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Even though inbound tourism is set to grow, due to improving economic conditions in main source markets, growth remains limited if Romania fails to attract tourists from more affluent countries within Europe, which will also affect the growth potential for tourism receipts. Romania's tourism industry is furthered threatened by a negative reputation regarding crimes against foreigners, human and drug trafficking, putting off potential visitors who are largely unaware of Romania's natural beauty and vast array of sights. Clearly, efforts must be made to promote the country's positive aspects in order to eliminate misconceptions.

Indeed, government initiatives are being put in place in order to attract more travellers to the country by selling the natural beauty and history that can be found there, combined with an increasing amount of adventure tourism. One such initiative...

The Romania Tourism Report has been researched at source and features Business Monitor International (BMI)'s independent assessment and forecasts for tourist expenditure; government expenditure on tourism; passenger arrivals and departures by mode of transport, reason for travel, origin and destination; and the accommodation market.

BMI's Romania Tourism Report provides industry professionals and strategists, corporate analysts, associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the Romanian tourism industry.

Key Benefits

- Benchmark BMI's independent tourism industry forecasts for Romania to test other views - a key input for successful budgetary and planning in the Romanian tourism market.

- Target business opportunities and risks in the Romanian tourism sector through our reviews of latest industry trends, regulatory changes and major deals, projects and investments in Romania.

- Assess the activities, strategy and market position of your competitors, partners and clients via our Company Profiles (inc. KPIs and latest activity).

Coverage

BMI Industry View

This contains a synopsis of our forecasts, and any changes, together with an overview of key trends and developments in the tourism industry, and an assessment of the impact of various economic and national factors which might affect the sector. It also covers new transport projects, new hotel developments, and acquisitions.

Industry SWOT Analysis

Analysis of the major Strengths, Weaknesses, Opportunities and Threats within the tourism sector and within the broader political, economic and business environment.

BMI Industry Forecast Scenario

Forecasts to end-2018 for all key indicators (see list below), supported by explicit assumptions, plus analysis of key downside risks to the main forecasts:

Inbound tourism: Arrivals (?000), arrivals growth (% y-o-y), arrivals by region, growth (% y-o-y), arrivals by country, growth (% y-o-y), top 10 countries based on arrivals, growth (% y-o-y).

Outbound tourism: Departures (?000), growth (% y-o-y), departures by regional destination (?000 and growth % y-o-y).

Travel: Methods of travel for arrivals (Air, Ship, Rail), (?000) and (% growth y-o-y), international Tourism receipts for transport (US$bn), (growth % y-o-y), international Tourism receipts for travel items (US$bn), (growth % y-o-y).

Hotels: Hotel industry value (US$bn), (growth % y-o-y), (%GDP), (per capita), (per employee), number of hotels and like establishments (?000), (growth % y-o-y), total overnight stays, (?000), (growth % y-o-y), length of stay, occupancy rate (%), number of hotel rooms, (?000), (growth % y-o-y).

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