New Wireless research report from Euromonitor International is now available from Fast Market Research

Boston, MA -- (SBWire) -- 01/21/2015 --The growing availability of smartphones at a wider range of price points in Saudi Arabia, as well as the progressive reduction in the overall unit prices of these phones, fuelled demand for these phones from a wider section of the consumer base in the country, thus supporting the strong growth rate recorded by smartphones in 2014. Furthermore, internet surfing and social media are quickly becoming favoured pastimes amongst Saudis, with the contagion effect causing more and more people to take up these pastimes, and thus invest in a smartphone as a means of gaining access. Accordingly, smartphones increased by 24% in retail volume terms in 2014.

Competitive Landscape

Nokia, distributed by Itsalat International, continued to lead feature phones in Saudi Arabia in 2013, with a 51% share of volume sales. Samsung, which is distributed by United Matbouli Group, was the second brand in this category with a 35% share of sales. LG, distributed by Axiom Telecom, was the third brand, with a 4% share. Of these three brands, it was the only one to gain share in 2013, having recorded a growth rate of 25% for the year, whilst the other two lost share year-on-year, recording losses of half to one percentage point in share in 2013.

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Industry Prospects

Mobile phones is predicted to increase by a retail volume CAGR of 1% over the forecast period 2013-2018. Feature phones is expected to see the poorest performance, with a negative retail volume CAGR of 17% over the forecast period. Meanwhile, smartphones is projected to see a retail volume CAGR of 15% over the same period. Mobile phones is an increasingly mature category in Saudi Arabia, as currently most people already possess at least one phone, and it is common to find people who have at least two phones at the same time. Thus over the forecast period demand is expected to be driven primarily by upgrades, replacements and switching rather than anything else.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in Saudi Arabia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth  
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Mobile Phones in Saudi Arabia?
- What are the major brands in Saudi Arabia?
- What is the growth rate for Mobile Phones in country?
- How many 3G mobile phones were sold last year?
- How will the introduction of 4G mobile phones impact the mobile phone market?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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