Fast Market Research recommends "Contact Lenses in China" from Euromonitor International, now available

Boston, MA -- (SBWire) -- 01/21/2015 --With more events and media articles aiming to enhance eye protection knowledge among the mass population, more people are becoming better informed when choosing contact lenses. As a result, consumers value convenience and hygiene concerns more seriously and consider disposable contact lenses to be more appropriate for eye health sustainability. The upgrade in consumption patterns that has taken place in contact lenses fuelled the category?s value growth and will support healthy growth in the forecast period.

Competitive Landscape

Shanghai Hydron Contact Lens Optics continued to lead in contact lenses in 2013, with a retail value share of 35%. The company manufactures and markets two brands in China - Hydron and Horien. Both brands cover all categories in contact lenses. Hydron and Horien both offer economy pricing, among which Hydron targets the mass population while Horien particularly targets students. Shanghai Hydron adopted celebrity endorsements with Taiwanese singers Jolin Tsai and Show Lo, while an aggressive television advertising campaign supported its healthy growth in 2013.

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Industry Prospects

Contact lenses is expected to post a CAGR of 10% in value sales at constant 2014 prices over the forecast period. Steady demand among Chinese consumers, particularly amongst students, will continue to support the healthy growth of the category. Products with better moisturising and oxygen permeability will be favoured by health-concerned consumers, with a greater number of consumers trading up from traditional lenses to weekly/monthly lenses or from weekly/monthly disposable lenses to daily disposable lenses.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Contact Lenses industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Contact Lenses in China market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- In which markets are daily disposables more popular than monthly and extended wear?
- Is coloured, toric, spherical or multifocal the dominant type of contact lens in China?
- Is style playing an increasingly important role over health in purchasing decisions?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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