New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

Boston, MA -- (SBWire) -- 01/21/2015 --Cigars remained a tiny niche at the end of the review period in Serbia, partly due to a lack of tradition for these products. These products have a very limited consumer base and there is little interest in cigar smoking among most consumers. Interest in cigars is also limited by the high price of these products and low average income levels in Serbia. However, widening distribution supported sales growth towards the end of the review period, with the consumer base for cigars slowly expanding.

Competitive Landscape

Dannemann Cigarrenfabrik is the clear leader in cigars in Serbia and accounted for close to 24% retail volume share in 2013. This is thanks to the company's strength in cigarillos, where it led with almost 36% retail volume share in the year. The company benefits from offering a wide range of cigarillos, with its Dannemann Moods Filter, Dannemann Tubes Brasil, Dannemann Speciale Sumatra and Dannemann Moods Tubos all ranking in the top 10 cigarillo brands in the year. The company's cigars are not only viewed as offering high quality and distinctive flavours but are also more affordable than many competing brands. The company also ranked fourth in cigars excluding cigarillos in 2013, chiefly due to its Dannemann small cigars in multipacks.

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Industry Prospects

While cigarettes is expected to see ongoing sharp retail volume decline in the forecast period, cigars is expected to continue to see slow but steady growth. Cigars is expected to prove more resilient in comparison to cigarettes for a number of reasons. These include a considerably lower sales base for cigars, which have a limited high-income consumer base due to their high prices. These consumers are less likely to be concerned by the impact of tax increases on prices and are also less likely to opt for illicit trade alternatives or RYO tobacco in order to save money.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars in Serbia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth  
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Cigars in Serbia?
- What are the major brands in Serbia?
- What are the main distribution channels for cigars in Serbia and which are performing well?
- What is the proportion of hand-made versus machine manufactured cigars in Serbia?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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