Fast Market Research recommends "Biscuits in Ecuador" from Euromonitor International, now available

Boston, MA -- (SBWire) -- 01/26/2015 --The trend developing all over packaged food products of consuming healthier goods is also taking shape in biscuits. As consumers are more concerned about their health they tend to look for products that are less processed and with healthier ingredients, such as whole wheat, reduced fat and reduced salt content. This trend is mainly evident among upper-middle and upper-income adults, as children still prefer tastier options which usually tend to be high in sugar.

Competitive Landscape

Nestle Ecuador SA led sales in 2013 and is expected to maintain its leadership in 2014 with a 49% value share. The firm has a strong positioning in the country, as it has been present for a long time, and has developed loyalty to its brands Tango, Wafer, Ricas, Zoolog?a, Galletas Amor, Sal and Nesfit, thanks to constant marketing campaigns both in the media and social media. Also, the firm provides consumers with a broad product portfolio which suits all family members. The firm also produces its biscuits locally, which kept it from suffering much from the import restrictions.

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Industry Prospects

Biscuits are likely to become more premium offerings over the forecast period, especially those mainly targeted towards adults. This is likely as reformulation of products is expected to come more from the side of organic goods (such as chocolate).

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Biscuits industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Biscuits industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Biscuits in Ecuador market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Biscuits in Ecuador?
- What are the major brands in Ecuador?
- How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
- What are the market opportunities for high fibre products?
- How are biscuits manufacturers balancing consumer demand for both healthy and indulgent products?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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