Fast Market Research recommends "Fast Food in Ireland" from Euromonitor International, now available

Boston, MA -- (SBWire) -- 01/28/2015 --Fast food in Ireland recorded good positive growth in 2013 driven by several factors, including economic recovery supported by improving levels of employment and increasing consumer confidence, however the overriding driver to growth was value for money, with operators responding to consumer demand through delivery of meal deal options, reduced prices and a continued focus on extending the customer base beyond the traditional fast food consumer. This was achieved through a variety of tactics, most notable of which includes responding to consumer demand for healthier, more nutritious products as well as providing product information in the form of calorie counts and nutritional information in an easily accessible, highly visible manner. This has developed in recent years in Ireland to become more or less the industry standard, and certainly it is now expected of chained national and international brands.

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Competitive Landscape

Musgrave Retail Partners Ireland is the leading player with an 11% value share in 2013, equating to 15% within chained fast food with the Centra brand of convenience stores. This was followed closely by BWG Foods Ltd with the Spar brand, with third ranked Londis Ireland Ltd, again within chained convenience store fast food, also with an 11% value share. These three key players have weathered the recessionary period extremely well, with minimal store closures and have all begun once again to increase this number, with Spar in particular notable in this regard increasing outlet numbers by 44 between 2012 and 2013.

Industry Prospects

Fast food in Ireland is expected to achieve a value CAGR of 7% at constant 2013 prices, over the forecast period to 2018, partially driven by increased outlet numbers. Despite a saturated environment in cities and large towns, there remains much scope for development in less densely populated areas. Furthermore, increased presence in less conventional locations will provide additional opportunities. Fast food in Ireland will also continue to benefit from value conscious consumers who have traded down from more expensive formats such as full-service restaurants with improved menus and closer attention to consumers? health and wellness concerns proving beneficial.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Ireland market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Fast Food in Ireland?
- What are the major brands in Ireland?
- Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?
- Do Fast Casual restaurants have a presence in Ireland?
- What are fast food chains doing to attract consumers during non-traditional day-parts?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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