New Consumer Goods research report from Euromonitor International is now available from Fast Market Research

Boston, MA -- (SBWire) -- 01/28/2015 --Cigar smoking has a long history in Bulgaria but its image is very different from that of cigarettes and smoking tobacco. While cigarettes are the everyday smoking products, cigars (large, standard, small and even cigarillos) are seen as luxury items. They are bought for special occasions and as a treat, even by people who are not regular smokers. The positive publicity about cigar smoking in the press and the mysterious and luxury image of cigar smokers boosted the category?s performance.

Competitive Landscape

The competitive landscape in cigars is not dynamic. There are only a handful of cigars importers and distributors in Bulgaria but at the brand level the market is very fragmented. In contrast to cigarettes, there was little newcomer activity and the key importers and distributors remain the same (there is no cigar production in Bulgaria). In 2013, Kaliman Karibe OOD, exclusive importer and distributor of Corporaci?n Habanos SA products, accounted for 56% of volume sales. Corporaci?n Habanos?s Cohiba held the highest brand share of 20%. Kaliman Karibe managed to maintain its share in 2013, mostly due to the established positions of Corporaci?n Habanos? brands like Cohiba, Montecristo, Guantanamera and Romeo y Julieta cigars and cigarillos.

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Industry Prospects

Cigars is expected to continue its positive volume growth in the forecast period and increase by a 2% CAGR. The rate is expected to be similar to that of the review period. Cigars are not as frequently smoked as cigarettes and only reserved for special occasions. This renders demand more static and smoothly developing. South American and Caribbean culture, with Latin American dancing themed parties and the positive image of the lifestyle in this region, will continue to influence the category positively. The Cuban-themed parties run by restaurants and private companies are expected to continue and serve as a word-of-mouth advertisement for cigars.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cigars industry in Bulgaria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigars industry in Bulgaria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigars in Bulgaria market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth  
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Cigars in Bulgaria?
- What are the major brands in Bulgaria?
- What are the main distribution channels for cigars in Bulgaria and which are performing well?
- What is the proportion of hand-made versus machine manufactured cigars in Bulgaria?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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