Fast Market Research recommends "Computers and Peripherals in the United Arab Emirates" from Euromonitor International, now available

Boston, MA -- (SBWire) -- 01/30/2015 --Retail volume growth in computers and peripherals slowed to 11% in 2014, along with the stabilisation of demand for tablets. Technology-savvy consumers in the United Arab Emirates continued to be attracted by the latest computers, laptops and tablets, as surfing the internet is a favourite pastime of most residents, as outdoor activities are limited by the extremely hot weather conditions. With an internet usage penetration rate of over 90%, consumers in the United Arab Emirates are online for much of their working day, as well as at home at the weekends. Most time is spent on social networking sites such as Facebook, but increasingly youngsters are also interested in photo-based networking sites such as Instagram and Flickr.

Competitive Landscape

The leader in desktops in the United Arab Emirates is Hewlett-Packard Middle-East, with a 38% share of retail volume sales of desktops in 2013. This leading position is partly thanks to the strong push of the company towards all-in-one PCs, which significantly gained popularity in 2013. This affected the other key players in the category, Lenovo Technology and Dell Computer, which both lost some share in 2013. The Lenovo brand held second position with a share of 18%, whilst Dell was third with a share of 17%. Lenovo?s aggressive pricing and wide-reaching distribution propelled the company over Dell in 2012 for the first time.

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Industry Prospects

Tablets is expected to remain the main driver of volume sales of computers over the forecast period. Volume sales of tablets are expected to account for more than half of overall sales of computers by 2018, reaching 1.8 million units. However, value growth will lag behind, as volume demand is expected to continue to be driven by low-cost products. Netbooks is expected to show the steepest growth rate from a small base, driven by the popularity of smaller sized hybrid devices and ultrabooks. Laptops will continue to account for the majority of value sales through the entire forecast period, despite a decline in volume sales.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Computers and Peripherals industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Computers and Peripherals industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Computers and Peripherals in United Arab Emirates market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth  
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Computers and Peripherals in United Arab Emirates?
- What are the major brands in United Arab Emirates?
- How did netbooks fare vs. traditional laptops?
- What is the forecasted growth for portable computers like Apple?s iPad?
- What companies are planning to introduce competitors to the iPad?
- What companies are planning to introduce competitors to the iPad?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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