New Consumer Goods market report from Euromonitor International: "Oral Care in Azerbaijan"

Boston, MA -- (SBWire) -- 02/03/2015 --At the end of the review period the determinant for the category?s growth was rising awareness of the importance of oral care among the young population as they are better educated and give greater attention to personal hygiene for social acceptance at school, college or work. Furthermore, the other reason for growth was the launch of a number of new products with claims of more effective formulas. Colgate, Blend-a-Med and Aquafresh are in the leading position within that trend. Splat-Kosmetika develops its series of tooth foams, which have attracted consumers as a new format of a traditional product.

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Competitive Landscape

Colgate-Palmolive is the clear leader of the highly competitive oral care environment in Azerbaijan. The company held a 49% value share in 2013. The company holds first position due to its well-known brand Colgate being present and actively promoted in all oral care niches. Second position was held by another multinational, Procter & Gamble, with a 19% value share in 2013. This was due to the popular Blend-a-Med brand.

Industry Prospects

Over the forecast period it is expected that consumers will turn their interest towards consuming medicated and preventive, whitening and caring toothpaste, and also to natural/organic toothpastes and herbal-based (combination of herbals more preferable) mouthwashes/rinses.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Azerbaijan market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Oral Care in Azerbaijan?
- What are the major brands in Azerbaijan?
- Which type of toothpaste is most popular?
- How are sales of manual versus power toothbrushes faring?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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