New Consumer Goods market report from Euromonitor International: "Home Furnishings in Thailand"

Boston, MA -- (SBWire) -- 02/03/2015 --Home furnishings continued to see strong retail value sales growth in 2013, due to the escalation of property development in Thailand, especially in urban areas. Holistic service provision and a widening customer base were key factors in a very competitive category. Home furnishings benefited from the demand for built-in furniture, which showed growth potential due to property development trend in the country. More furniture brands were available to meet the growing demand from especially condominium dwellers.

Competitive Landscape

There are two main types of purchasers of home furnishings in Thailand: individuals and contractors or property developers. Individual consumers prefer to shop for home furnishings in retail stores, including specialist stores. For instance, if they want furniture, they will visit Index Living Mall. If they want to buy a number of home furnishings under one roof they are more likely to visit Home Pro. However, many retailers are broadening their ranges to attract more consumers.

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Industry Prospects

Over the forecast period, home furnishings is expected to post a 3% value CAGR at constant 2013 prices. The demand for these products will remain constant. Customers tend to focus more on design and they are increasingly influenced by more modern, Western lifestyles. The demand for home textiles, for example, will benefit from modern living lifestyles. Customers tend to change home textiles more frequently than other types of home furnishings. Nonetheless, indoor furniture is set to perform well as such products are considered essential in every household.

Home Furnishing Market ResearchAnalyse key trends and developments in Thailand for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

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