New Consumer Goods market report from Euromonitor International: "Vacuum Cleaners in Brazil"

Boston, MA -- (SBWire) -- 02/04/2015 --Vacuum cleaners remained a limited category in Brazil due to the fact that carpets are not very common. Consumers prefer tiled floors due to the hot climate and therefore use non-electrical devices to clean their homes. Most Brazilians are accustomed to sweeping and mopping their floor tiles on a daily basis. As a result, penetration rates in Brazilian households for products within this category are still low if compared to other countries.

Competitive Landscape

Electrolux maintained its leading position within vacuum cleaners in 2014, accounting for 37% volume share in Brazil. The company benefited from its historical strength, as it marketed its products in Brazil long before vacuum cleaners began to be adapted to middle-class needs. That fact, however, has also led to declining share as Whirlpool and other, smaller companies began investing in vacuum cleaners. Mondial Eletrodom?sticos, Black & Decker and Brit?nia Eletrodom?sticos grew due to investments in mid-priced products.

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Industry Prospects

Over the forecast period, volume sales of vacuum cleaners are predicted to post a 7% CAGR, compared to a 19% CAGR for the review period. This slowdown in growth rates will be mainly due to an increased base of sales and penetration rates of these devices in Brazilian households. Over the review period, the penetration rate of cylinder vacuum cleaners grew from 8% to 19%, and it is expected to reach 31% by 2019. Improvement in both supply and demand should be reinforced by improving marketing, as in order to be successful, companies must invest in convincing consumers that vacuum cleaners are not only for floor tiles.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in Brazil market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Vacuum Cleaners in Brazil?
- What are the major brands in Brazil?
- How have stick vacuum cleaners performance over the past 5 years?
- Are robotic vacuum cleaners the future for the vacuum industry?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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