New Consumer Goods market report from Euromonitor International: "Home Laundry Appliances in Egypt"

Boston, MA -- (SBWire) -- 02/04/2015 --Retail volume sales of home laundry appliances contracted by 1% in 2014, mainly due to two reasons. Firstly, the new Hamon law on the extension of the minimum product life warranty from six months to two years accentuated awareness and efforts in French households in favour of responsible consumption behaviour. Households were more inclined to seek a repair rather than buying a new appliance immediately. Secondly, the high penetration rate of automatic washing machines (at 93% of households in 2014) also hindered growth.

Competitive Landscape

Indesit Co France captured a 17% share of volume sales in home laundry appliances in 2014, to lead the category. The company?s two flagship brands, Hotpoint and Indesit, are amongst those enjoying the highest reputation in France, resulting in a high level of word-of-mouth promotion and customer loyalty. Besides, the company offers some of its best-sellers at very affordable prices: the A++ Indesit IWC 61252 C FR was the least expensive reputable automatic washing machine, offered at ?279 during summer 2014; the company?s 9kg Hotpoint Aqualtis AQ93F29FR with a unique design and simplicity of use was perhaps the best value for money A+++ large capacity washing machine, which was sold at a very competitive price tag of ?499.

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Industry Prospects

Given the high penetration rate of automatic washing machines in France and the flat outlook for tumble dryers, home laundry appliances is set to see a negative retail volume CAGR of 1% over the next five years. A growing propensity to adopt responsible consumption patterns, in order to reduce wastage and ecological impact, is likely to encourage French households to seek repairs and spare parts in order to prolong the life cycle of their home laundry appliances. This trend will also be supported by government policies aimed at reducing planned obsolescence and promoting the repair economy.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Laundry Appliances industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Laundry Appliances industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home Laundry Appliances in France market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Home Laundry Appliances in France?
- What are the major brands in France?
- What is the average volume capacity for washing machines in France?
- Has there been a shift from front loading to top loading washing machines?
- What is the sizing of automatic versus semi-automatic washing machines in France?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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