Fast Market Research recommends "Large Cooking Appliances in Denmark" from Euromonitor International, now available

Boston, MA -- (SBWire) -- 02/04/2015 --Growing interest in home cooking amongst consumers in Denmark remains the key driver of sales growth within large cooking appliances in Denmark during 2014. More consumers enjoy watching TV programs dealing with food preparation at home and are influenced from these shows to have proper appliances for cooking at home. In 2013 for example, according to FEHA (Danish association of manufacturers and importers of household appliances), on average there were 126 weekly hours of TV shows dealing with food, and the same number of hours more or less is reflected in 2014. More consumers are inspired by these shows and wish to own the right appliances that will allow them to practice and perform home cooking themselves. Thus, large cooking appliances enjoys this trend and the category is expected to grow in 2014 by 2% in retail volume terms.

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Competitive Landscape

Strongly positioned in the first ranking, Electrolux Home Products Denmark A/S is expected to continue to lead sales of large cooking appliances in 2014 with a 32% retail volume share. Electrolux Home Products Denmark A/S maintained its leadership in large cooking appliances throughout the review period with a big gap before the other competitors. For example, the second ranked player (after Electrolux) is BSH Hvidevarer A/S, the national brand owner of known brands Bosch and Siemens, with 19% volume share expected in 2014. The Electrolux brand is highly known to Danish consumers and is constantly enjoying high levels of consumer loyalty. Electrolux is also a leading innovator in the category. For example, Electrolux launched and integrated into its products during 2013 the Rendez-Vous concept. The idea in this concept is to develop the common activities of cooking, eating and socialising and bring them into a higher, much more enjoyable level. Electrolux?s experience and strong position in major appliances, together with its solid and reliable reputation, are factors that support the leading position of this player in large cooking appliances in Denmark.

Industry Prospects

Volume sales in large cooking appliances in Denmark are set to continue perform positively over the forecast period. Growth by a CAGR of 2% in volume terms in large cooking appliances will be driven by stronger growth of built-in products that are enjoying growing consumer demand. Freestanding large cooking appliances will develop positively as well, though on a more moderate level.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Large Cooking Appliances industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Large Cooking Appliances industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Large Cooking Appliances in Denmark market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Large Cooking Appliances in Denmark?
- What are the major brands in Denmark?
- What is the most common cooking appliances in Denmark?
- Has there been a shift to higher unit price built-in products?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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