New Retailing market report from Euromonitor International: "Direct Selling in the Czech Republic"

Boston, MA -- (SBWire) -- 02/10/2015 --Direct selling registered a drop of 2% in current value sales in 2014. However, this represented an improvement from 2013 and also from review period value CAGR, when current value sales witnessed a decline of 4% for each. This partial improvement in performance of direct selling is attributable to the growing appetite of Czech consumers to do shopping (in line with improving economy situation in the country) in 2014. Nevertheless, many consumers remained restrained and their willingness to spend money returned only slowly. In addition, direct selling strongly suffers from competition from internet retailing (and partially also from store-based specialised outlets). These factors prevented more dynamic performance of direct selling and caused that this channel continued in decline in 2014.

Competitive Landscape

Direct selling continued to be dominated by two beauty and personal care direct sellers, namely Avon Cosmetics and Oriflame Czech Republic, which accounted for combined value share of 53% in 2014. Both of these companies are well-known and well-established among Czech consumers and benefit mainly from their affordable pricing, which is similar to pricing in store-based outlets. In addition, both companies offer a wide product assortment, are active in regular new product development and promotion and their sales representatives are active throughout the country. Due to this similarity (in terms of product assortment, pricing and sales method (their products are sold through catalogues and their sales representatives earn commission on sold products) these two companies are strong rivals in the Czech Republic.

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Industry Prospects

Direct selling is expected to record only a moderate increase of 1% in value sales at constant 2014 prices over the forecast period. Although the willingness of consumers to spend money is expected to increase gradually in tandem with an improved economic situation towards 2019, the recovery of sales of direct selling is predicted to be only half-hearted. Sales of direct selling are expected to continue to decline (in value at constant 2014 prices) in 2015 and record only positive stagnation from 2016.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Czech Republic market research report includes:

- Analysis of key supply-side and demand trends
- Detailed market shares for international and locally-based retailers
- Historic values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- Who are the leading retailers in Czech Republic?
- How important is direct selling in Czech Republic?
- How is the direct selling channel being affected by the growth of internet retailing?
- What strategies are direct sellers employing to compete in a multi-channel environment?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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