Online Jury Research, Providing a Virtual Image of the Case

Mock trial refers to a simulation trial. Mock trial is conducted by online jury research analysts to help clients understand the different intricacies of a trial. A mock trial should not be confused with a moot trial. A mock trial simulates lower-court trials; whereas moot courts simulate appellate court hearings. All the procedures in an original trial will be conducted in a mock trial, but in an abbreviated form.

Miami, FL -- (SBWire) -- 02/18/2015 --Virtual jury research or online jury research is a technique used by lawyers to prepare for trial through the computer and the Internet. For many decades, attorneys have employed jury consultants to conduct jury research to help prepare for trial. The goals of such research vary to assess the case and to discover its primary juror-defined issues, to help plan the case presentation, to develop the trial theme that will resonate most strongly with jurors and, of course, to determine with the maximum degree of probability the most likely trial outcome. Online jury research is similar to the market testing of products that companies conduct before they introduce them commercially. Online jury research utilizes numerous tools and techniques to assist attorneys with their case. These include jury focus groups and mock trials involving mock jurors, answering FAQ; venue studies, including phone and other surveys to determine community attitudes regarding an upcoming trial. When potential jurors review case facts, attorneys can identify community attitudes, case strengths and weaknesses, case themes, case value and potential outcome. It provides timely and helpful feedback for the original case from a online jury research, preparing a person for the case thoroughly.

A mock trial is a formal process, involving attorney participation, with presentations for each side. Panels of jury-eligible individuals will be recruited and carefully pre-screened from the trial venue. The online jury research specialist will watch live case presentations from each party. Counsel will make an opening/closing statement, and present exhibits of evidence and demonstrative aids, as well as witness testimony for the surrogate jurors' use in their deliberations. Jurors will provide written feedback about argument persuasiveness, witness testimony, exhibits, and other issue-specific aspects of the case. Following the case presentations, the surrogate jurors will be given jury instructions and verdict forms, and will be divided into groups and engage in mock jury deliberations. After reaching their verdicts, the online jury research may also be debriefed and interviewed by another Focus Litigation consultant to draw additional information from the jurors, explore the reasoning behind their decision and the issues that affected their verdict, as well as gain any other insights pertinent to counsel. The counsel will watch the juror deliberations and any post-verdict interviews, obtaining firsthand insight into the thought process behind the verdict.

About Focus Litigation Consulting
Focus Litigation Consulting is a national jury research and trial consulting firm with decades of experience assisting attorneys, in-house counsel, insurers, governmental entities and companies in civil and criminal cases across the country. Our cost-effective mock jury focus group services are offered nationwide & locally in South Florida (Miami, Fort Lauderdale, Broward, and Palm Beach) Orlando, Tampa, Jacksonville & Colorado (Denver). Contact focuslitigation.com now for more details.

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