Gluten-Free Products Market - Rising Prevalence of Gluten-Related Disorders to Impel Growth

Transparency Market Research Report Added "Gluten-Free Products Market" to its database.

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Albany, NY -- (SBWire) -- 03/20/2015 --The global gluten free products market has observed a robust growth in the past few years. There was a time when gluten free products were considered a niche group of food products meant for people suffering from gluten-related diseases, which would be a relatively smaller portion of the world. These products still stand true to their definition - they are specifically meant to be consumed by people with gluten-related disorders such as non-celiac gluten sensitivity (NCGS) and celiac disease - but the number of such individuals is no longer miniscule.

The National Foundation for Celiac Awareness (NFCA) states that about 1% of the American population or an estimated 1 person out of 133 has celiac disease. It also states that an estimated 83% of this population is either misdiagnosed or is undiagnosed for the condition. On an average, typical gluten intolerance takes anywhere between 6-10 years to be correctly diagnosed.

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Gluten for Celiac Disease and NCGS is as Good as Sugar for Diabetics.

The market for gluten free products is as important to gluten-intolerant individuals as the market for chemotherapy is to cancer patients. This is because of the fact that gluten-related disorders go largely undiscovered in their early stages and can lead to a number of other disorders such as reduced bone density, some cancers, infertility, and hordes of other autoimmune diseases. Also, currently there are NO medicines in the global market that can cure celiac disease. The only existing mode of treatment for celiac disease today is the consumption of completely gluten free diet.

What Exactly is Celiac Disease?

Celiac disease is a condition in which the small intestine cannot absorb necessary proteins from food as the gluten consumed from barley, rye, wheat, or some other forms of oats damages the inner lining of the intestine. In serious cases of this condition, a person intolerant to gluten suffers from symptoms such as bloating, abdominal pain, intermittent diarrhea. Since the intestine becomes incapable of absorbing certain dietary nutrients, the condition also leads to rashes, fatigue, and weight loss in some cases.

The fact that gluten-related disorders were extremely rare only a few decades ago makes them an interesting group of conditions. Many researchers are studying their causes and reasons behind their rising prevalence across the globe. Scientists suggest that the rising prevalence of these conditions is due to the fact that people these days eat more processed wheat products such as bakery products and pastas than people did in the past, and those items use wheat varieties with a higher gluten content.

The Global Market for Gluten Free Products: A Brief Overview

The rising prevalence of gluten-related disorders across the globe is the chief factor driving the global market for gluten free products. A conventional belief that gluten free products are healthier than products that contain gluten, which is not a medicinally verified fact, is also a chief factor driving demands for gluten free products across the globe. Easy availability of these products in retail chains, supermarkets, food malls has also led to the adoption of these products on a wider scale.

The market for gluten free products includes products such as gluten free flour, breakfast cereals, bakery products, and snacks, among others. The market can be segmented chiefly on the basis of sales channel management. Natural retail sales, a sales channel including natural food chains and standalone health food stores, is a chief channel for selling gluten free products. Conventional retail sales, occurring through drug stores, grocery stores, club stores, and merchandisers, etc., represent the other key sales channel for gluten free products.

Europe and North America are the largest producers as well as the largest consumers of gluten free products across the globe. Some of the key businesses manufacturing gluten free products include Alara Wholefoods Ltd, Domino's Pizza Inc., H.J. Heinz Company, Big Oz Industries Ltd, Hero Group AG, Glutamel, and Kellogg Company, among others.

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