P1 Will Act As Marketing Partner

Atlanta, GA -- (SBWire) -- 10/04/2010 -- P1 Groupe, the premier motorsports management firm, announces that it has signed a non-exclusive agreement to act as a marketing partner with Kyle Busch Motorsports (KBM) for the upcoming 2011 racing season. Under the terms of this strategic partnership, P1 Groupe and KBM will share resources in an effort to allow Kyle Busch Motorsports to continue to operate at the high level in which they and their fans have become accustomed too. Kyle Busch Motorsports is synonymous with the racing world and began in 2003 with Kyle's first purchase of a Legends Car to provide an outlet for Kyle to hone his driving skills. In 2010, KBM expanded into a NASCAR Camping World Truck Series operation, fielding a full-time Toyota Tundra piloted by Kyle Busch and a variety of both young and developing drivers and experienced veterans.

“I’m really proud of everything we’ve been able to accomplish at Kyle Busch Motorsports (KBM) as a first year team,” said team owner, Kyle Busch. “We’ve been able to bring home five wins thus far and have been fortunate to have several partners that have helped us to be in position to contend for the Camping World Truck Series Owners Championship this season. In order to compete at a high level once again in 2011, we are pleased to work together with P1 Groupe as we seek additional partners to come on board so that we can continue competing for wins and championships. We believe that KBM provides a great opportunity to a company looking to partner with a championship caliber team, and at a great value.”

KBM is currently operating out of their new 77,000 square-foot corporate headquarters, equipped to handle race preparation for its fleet of Toyota Tundras and executive meetings and gatherings for its array of partners. It's also a cornerstone of green initiatives, filled with enough cutting-edge technologies to put it on the path to LEED certification - an unprecedented step in motorsports facilities, be it in NASCAR, IndyCar, or Formula 1. The new facility will be opening to the public the morning of October 14th, 2010 where fans can come by and enjoy many fan friendly amenities. Kyle Busch and Brian Ickler will be on hand from 10:00-11:00am on the 14th to sign autographs and meet with the fans.

"Our slogan of 'Driving your company to the lead, while you’re focused on the track ahead' has never rung more true than it will now,” said Eric Burch, President of P1 Groupe. “KBM has put their trust in P1 Groupe to deliver for them off the track, so they can maintain a quality product on the track. This is a great opportunity for us at P1 Groupe to associate our brand with such a highly visible and competitive team that will allow us to be supremely successful in our endeavors in securing the partners required to keep everyone operating at a very high level for the foreseeable future."

P1 Groupe is a motorsports management company representing some of the best drivers and teams across the globe. The company offers their high-speed clientele an amazing array of options all designed to allow a more dedicated focus to the most important task at hand: Winning. Whether through marketing, management, branding, or design, P1 Groupe provides quality solutions with the speed and efficiency demanded by the sport.

Additional information on P1 Groupe may be obtained at www.p1groupe.com. Additional information on Kyle Busch Motorsports may be obtained at http://www.kylebuschmotorsports.com.