Most up-to-date research on "Mobile Augmented Reality Market in China 2015-2019" to its huge collection of research reports.

Albany, NY -- (SBWire) -- 05/26/2015 --AR technology blends digital content with the physical world. It is used to display computer-generated images in a users field of vision and provide relevant information about objects in the real world. It allows the user to scan the physical real world environment and provides an enhanced or augmented experience by adding virtual computer-generated information. End-users can make use of this technology through apps developed for mobile devices.

Market analysts forecast the mobile AR market in China to grow at a CAGR of 109.74 percent over the period 2014-2019.

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Covered in this Report

This report covers the present scenario and the growth prospects of the mobile AR market in China for the period 20152019. It presents the vendor landscape and a corresponding detailed analysis of vendors in the market. The report covers the overall ecosystem of the mobile AR market in China including AR engine, AR software applications, and AR hardware. In addition, the report discusses the major drivers that influence the growth of the mobile AR market in China. It also outlines the challenges faced by the vendors and the market at large, as well as the key trends emerging in the market.

Key Vendors

Augmented Pixels
Aurasma
Blippar
Catchoom
Infinity AR
Metaio
Qualcomm
Total Immersion
Wikitude
Zappar

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Market Driver

Large base of mobile users
For a full, detailed list, view our report

Market Challenge

Government regulations
For a full, detailed list, view our report

Market Trend

Crowdfunding
For a full, detailed list, view our report

Key Questions Answered in this Report

What will the market size be in 2019 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?

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Table of Content

1 List of Abbreviations

2 Executive Summary

3 Scope
3.1 Definitions
3.1.1 AR Engine
3.1.2 AR Software
3.1.3 AR Hardware
3.2 End-user Segments
3.2.1 Enterprise
3.2.2 Consumer
3.3 Base Year
3.4 Market Size Calculation and Segmentation
3.4.1 Calculation of Mobile AR Market Size
3.4.2 End-user Segmentation
3.4.3 Vendor Segmentation
3.5 Common Currency Conversion Rates

4 Introduction
4.1 History
4.2 Present Scenario
4.3 Future Perspective

5 Technology Life Cycle

6 AR Hardware: Global Perspective

7 Mobile AR Market in China
7.1 Value Chain
7.2 Market Size
7.3 Potential ARPA
7.4 Segment Analysis and End-user Applications
7.4.1 Enterprise
7.4.2 Consumer
7.5 Porters Five Forces
7.5.1 Threat of Substitutes
7.5.2 Threat of New Entrants
7.5.3 Bargaining Power of Suppliers
7.5.4 Bargaining Power of Buyers
7.5.5 Threat of Rivalry

8 Drivers
8.1 Large Mobile User Base
8.2 Participation by Local Vendors
8.3 Increased Adoption in Advertising Sector
8.4 Increased Use in Industrial Sector
8.5 SLAM Technology

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