Ocean Beach, CA -- (SBWire) -- 07/09/2015 --There's no doubt the dog is man's (and yes, woman's) best friend. That said there's no surprise a great many people want their dog to look their best. And this can involve wearing adorable dog apparel. The problem is, in most opinions, the dog apparel available has been too tame and boring for pet owners who think outside the box. That recently changed, with Ocean Beach, California's Micha Doggy Wear announcing the grand opening of their online store and brand. The company delivers fun, colorful, hippy and comfortable dog apparel, guaranteed to turn heads.

"I'm a dog lover, and my own shelter dog Micha was the inspiration to launch our brand," commented Renata, owner of Micha Doggy Wear. "I was volunteering at a dog shelter in South Korea, Busan Abandoned Pets Sanctuary, when I met and adopted Micha, and I wanted to think of a way to give back to the shelter that gave me my best friend. So every sale gives a portion of our proceeds to help her old shelter, which badly needs the help. This is a business that cares and that is trying to do our small part in making the world a better place, one happy dog at a time."

According to the company, their lines of dog shirts are 100% cotton and designed not only to look wonderful, but to also be completely comfortable for the dog wearing them. There are currently two designs, both completely adorable – a colorful Hip Hawaiian Shirt and a Peace Sign Hippy Shirt. More designs are planned as the business grows.

For more information be sure to visit http://www.michadoggywear.com