Oldham, Manchester -- (SBWire) -- 07/23/2015 --According to an online poll of 5,679 Americans conducted by the reputed Reuters and Ipsos, 10% of Americans are now using electronic cigarettes, and the substantial figure is anticipated to be similar in the UK. This is almost 4 times higher than the estimated government figure which put e-cig use at 2.6% in 2013. Around 70% of these users had started in the last year alone which suggests that the use of the smoking alternative has increased exponentially. And it only looks to be getting higher. These results are considered to have parallels and implications within the UK.

Smoking electronic cigarettes has become an extremely popular alternative to the use of traditional smoking methods. Normal cigarettes have been long known for their toxic and carcinogenic properties. In light of these concerns, the e-cig has been a much welcomed guest for smokers. In particular, the rapid growth of the movement has led to the birth of a subculture of 'vaping' in indoor public spaces.

About iBreathe
iBreathe are the UK's leading provider of electronic cigarettes with an incredibly diverse range of flavours, accessories, kits, liquids, cigarettes and refills. They were eager to comment on these developments and a spokesperson had this to say, 'We've seen a massive increase in customers since we set up our business some years ago. We were driven by the vision of helping cigarette smokers quit smoking and preserve their health.

But we knew that it is a difficult addiction to quit cold turkey. So many people come to us and tell us how they've been able to quit or reduce their cigarette intake because of vaping. And the fact that you can vape in your own style, with different colours and flavours appeals to people too. There's something light-hearted about it. We're always available if you want to discuss you e-cig options with us and are considering quitting, or simply starting vaping out of your choice.'

PR Contact:
iBreathe
Company name: iBreathe Ltd
Tel: 0161 652 3141
Website: http://www.i-breathe.co.uk
Contact person: Mahmud Ali
Email: info@i-breathe.co.uk
Address: Edelle Business Park
Unit 3, Quebec Street
Oldham
OL9 6QJ